Why Social Media Presence is One of the Marketing Solutions

Is social media a part of your marketing strategy?

More individuals than ever are actively using social media.  You probably accessed your LinkedIn account, your Facebook page, and responded to a few tweets before breakfast.  LinkedIn has over 100 million users worldwide, and YouTube has that many visitors in the United States each month.  Wouldn't it be great to have some of those visitors also interested in your products and services?

Businesses spend money every year trying to find marketing solutions to help the bring in traffic.  They may use billboards, mailers or try commercials. If you are looking for the most bang for your buck, you will also develop a plan to have a social media presence as one of your marketing solutions.

More than cute babies and playful kittens

While we all love to look at babies make the cutest faces or a kitten chase after a light on the floor for most of the day, it probably will not generate viable leads to your business, unless you sell baby products or cat food. But there are ways to use these sites to direct traffic to your business website.  Deciding which social media sites to use, and how to use them, will play a part in the kinds of leads you receive. In order yo increase your social media presence we recommended as a starting with this four most popular sites:

1. Facebook
2. Twitter
3. LinkedIn
4. YouTube

Each of the four can work with your company’s website to introduce your products and services to new leads.  And they can all work together to turn those leads into your customers. 

Making it all work

Starting a Facebook page and sitting around waiting for “likes” is not going to increase your leads.  You have to be able to draw attention to your page, make people want to follow you on Twitter, and facilitate engaging discussions on LinkedIn. Knowing how to link them all together is an important step to effectively using social media for your business.  Below are four things you should be able to do to as part of making your social media all work together.

1. Reference videos on your YouTube channel on Twitter, Facebook, and LinkedIn, complete with the appropriate links.
2. Shorten the length of a link in a tweet so that it can fit within 140 characters.
3. Utilize social media tabs available to you on Facebook.
4. Facilitate a discussion within a group on LinkedIn.

If these activities are beyond your current capabilities, you may want to take a look at the e-book "Checklist to Optimize your Twitter Account" contains information on how to make it all work for you.  If you are already doing all of the above, there are more tips that will benefit you.

Your Next Steps

There is no doubt that social media will continue to grow.  More platforms are popping up all the time and they are now being included in search engine algorithms.  Using social media to generate leads and send traffic to your website just makes sense.  But how to do it, and where to do it, those are the real questions.  And those are the questions that yur can find by download a Free eBook "Enhance Your Social Internet Presence" can answer.  Taking the time to read the e-book is time spent on developing your social media as one of your marketing solutions.