Soccer is one of the most popular sport in the world. In the US, the sport is captivating fans every day and commercial airlines have understood the importance to delight fans around their hobbies and interests rather than pitching their destination, features, planes or why they are better than others. Therefore, Qatar Airways, Turkish Airways and Emirates are fighting head to head to dominate in this area with the most creative soccer commercials.

Whether it’s a group of flying attendants showing you their skills in the field, Messi fighting against Kobe Bryant for the attention of a kid in a plane or the whole F.C Barcelona team welcoming you to their private island, these commercials show exactly how soccer and flight can go along very well.

These ads are a sample of the way brands communicate with individuals nowadays, and the aviation industry is no exception at all. The approach is changing worldwide from one that is more traditional - only listing their benefits or features to the consumer - to a more intimate and personal experience, including the consumer wishes and preferences and making them the center of the story.

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