Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination of educational material on aviation topics, attractive graphics and call to action are critical in order to drive the right buyer to your business services.
Your flight school website may be too run-of-the-mill and might get lost among many other websites in the same industry.
To stand out you have to rise above the noise and become remarkably educational
How to Update Your Flight School Website
If you’re struggling to generate new students and stand out, updating your website is incredibly important. Your school’s message needs to speak to a modern consumer! Think about it, educational resources are right at the fingertips of the empowered consumer—your website needs to reflect that.
The following hints can be used to quickly update your aviation business website:
Your website needs to reach the correct Internet consumers who are ready to buy. Make sure to include Calls to action that talk to a ready-to-buy consumer on every page (don’t go nuts though—you’re still communicating with people who don’t want to be sold to.Think about the future; most business are cyclical and aviation schools are no different. It’s important to think ahead. Along with “bottom of the funnel” calls-to-action (the sales ready students), you need to include more educational offers that speak to students who aren’t ready to buy, yet.
- This will help you create a sales funnel and take anxiety away whenever September comes because you will have a measurable number of students who are ready to go.
- Put in the work now, and reap the rewards in the future!
Think mobile. I know everyone is talking about mobile and it’s become a bit of a buzzword, but consumers today are using traditional computers less and less.
- Make yourself accessible through mobile devices and continue to educate your prospects on their timeline.
A picture is worth a thousand words! Update your site and include high resolution images! Your website may need to include banners or promotional buttons that can be accessed by mobile phones.
Preparing for your overhaul
Design and solve for your customer first. Understanding your new customer is imperative, especially and how these buyers make their purchasing decisions and what they are looking to solve for through your services
A direct and welcoming appeal can work with a younger buying audience, for example. Most young buyers are going to several different websites in order to find one particular item that they are looking for. Your Internet site needs to stand out, as the one place where a new consumer can find all that they are looking for. A one-stop shop approach has proven successful in many service industries
Your new visitors need to quickly find what they want to buy. This means that you will need to add site maps and easy-to-find solutions to your Internet site. Site maps are popular with those online shoppers who do not have a lot of spare time.
Don’t be invisible. Now that you know who you want to get found by, a "Good Marketing Plan" will drive your new visitors to your website with effective search engine placement. Advertising strategies can be used in conjunction with your online marketing steps. Fliers in your local neighborhood are effective, as well as other print advertising strategies.
Network locally. Companies that use single pilot airplanes, international aircraft charters and other important business customers are available through your local markets, find out how they’re educating their consumer. Helicopter flights can be advertised along with general aircraft flying.
Think outside the box. Your services have more than one use case—think of the different scenarios people have used planes for and start talking to those niche applications. Which brings us full circle to our first suggestion—be remarkable with your education!
The above tips will help you leverage the power of your flight school website solutions to increase your traffic, raise conversion rates and improve your income flow. Please read the eBook "25 Aviation Website 'Must Haves' to Attract Visitors, Convert Leads & Sales" to be more familiar with how to improve your business website strategies that will change your business.
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