All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
Running a flight school can be a very time-consuming enterprise that requires an owner-manager to focus a great deal of attention on day-to-day activities. It can be very difficult to keep classrooms filled with enough students to keep the business profitable, and if classrooms are full, they must all be monitored. In smaller schools the owner-manager is often personally involved in the ongoing education of students, for both academic and hands-on instruction. When classes are over, there are calls or visits from students who require extra attention, and there are calls from vendors who will transform your school into a national airline if you buy their products.
Having a high demand of students pretty much cramming your admissions department sounds like the dream of any flight school owner. However, demand is not all. When you have secured a strong and continuous flow of potential students going to your flight school it is necessary to implement a system that allows you to qualify them effectively.
Qualifying effectively your leads is a great step towards the right direction for your Flight School because thanks to it you have a clearer panorama of who is who within your potential students. Now, the ball is in the admissions field. They will have to deal with the leads and prioritize the efforts on the right group to maximize the effectivity of the strategy impulsed. But how?
Email Marketing is one of the best ways to nurture potential student pilots for your flight school. This tactic offers the lowest cost with a big chance of generating students if it is executed appropriately. But, why prospects students unsubscribe from your email list or consider your email as spam? The main two reasons are content and context.
Marketing does not have to be hard for flight schools, mostly in the time that we’re living where technology and the Internet make things easier for everybody. That’s why we have created this step-by-step list to get ready for an effective Internet marketing strategy:
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beautiful things it has to offer. You get to the grasslands where all the cows are eating but, suddenly, there’s this kinda different cow that calls your attention. You get closer and closer and once you’re right in front of it, you see this cow is purple. A special and unique purple cow. During a TED Talk, Seth Godin told a similar story with the intent of teaching that in this hyperconnected and flooded with media advertisements, you have to be remarkably special to attract people and make them interested in what you are and what you do. Related article: How to Attract More Qualified Students So, is your flight school a purple cow? And, if it isn’t, what to do to make it one?
Your flight school marketing recruitment process is one of the biggest drivers in growing or scaling your flight school. It is an active process of going out meeting students in career fairs or create events to attract potential pilots and explore a career in the aviation industry. However, it takes a lot of time and at some point you realize it is a good idea to look for help.
Give an introduction to the buyer persona explaining how this article will help them solve the challenge or what this article is about.
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your flight school website visits you might understand what is your actual position in terms of visits in order to create a closer prediction. You can get access to the number of visits to your website if you have installed Google Analytics or any other similar tracking system in your website.