Ohh Boy! This was a difficult task. For some reason the General Aviation Websites are frozen in the 80s. Airplanes icons and flight banners from left to right. Pictures of business owners… I know you are handsome! And finally text on top of backgrounds… I might have suffered Spatial disorientation.
Before we dive into the best websites, let’s look at the criteria we will be judging them on. We use the Inbound Marketing Evaluation which looks at a site’s ability to generate new business
To give you the best practices of how to create or redesign a killer website for your business we will evaluate all these website in 5 areas (and they have score 60 and above.)
MOBILE: 43% of all phones are smartphones, and 87% of them use it to access the internet
LEAD GENERATION: Businesses with more than 40 landing pages get 12X more leads than those with only a few landing pages.
SEO: 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots.
SOCIAL MEDIA: US Internet users spend 3X more time on blogs and social networks than on email.
BLOGGING: Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don’t?
Aviation Maintenance
Website URL: http://www.aviationmaintenance.edu
Marketing Score: 78
Guidance Aviation
Website URL: http://www.guidance.aero
Marketing Score: 64
Promark Aviation
Website URL: http://promarkaviation.net
Marketing Score: 68
South Atlanta Flight Traingn
Website URL: http://flysaft.com
Marketing Score: 60
Jet Advisors
Website URL: http://jetadvisors.com
Marketing Score: 58
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