How Inbound Marketing Can Revolutionize Aviation School Recruiting

When people think of inbound marketing, they tend to see it as more work but it doesn't have to be. Inbound marketing is a tool that can change the way you do business for the better. Many aviation schools are small businesses, and have discovered that having an inbound marketing plan can not only save you time that can be spent on other things, but also help grow your business with less difficulty. Before taking advantage of inbound marketing, many school owners found that answering client questions and objections took away from the work of building relationships with students. Leveraging the power of the Internet, that changes forever.

Better SEO and Connectivity on Social Media

Many Aviation Schools wonder why their search ranking isn't as high as it could be. The answer is simple: search engines work with content. A smart inbound marketing plan means more content, discussing your business, which will increase interest on social media and will increase your search engine rankings organically. SEO is all about making content relevant, and an aviation schools marketing can help connect customers looking for your business with the answers that they need about choosing the right aviation school, as well as help clarify their needs before they ever make that call or send that email to your business. Even more important is that you can clear up questions well in advance, meaning you can prioritize your time more effectively.

Making Your Website Work For You

Many times aviation schools wonder why they set up a website at all: it's not bringing in new business in ways they're used to. This is because savvy businesses realize that the Internet is the new word of mouth: recommendations come from online to discover your business. Having an inbound marketing plan means that those comments and questions that an aviation school can help produce will bring the customers to you. Instead of looking for customers the old-fashioned way, you can take advantage of your existing website presence and build on it, adding value to your investment through new clients.

Answering Questions and Objections in Advance

A lot of schools find that much of their time is spent answering many of the same questions over and over, wasting precious time that could be spent with family or building their business. With an aviation marketing plan, you can automate this process and take yourself out of the equation. That question that you get asked over and over can be answered through your website, leading potential students almost at that stage to go to the next level. This saves you time and money, and allows you to focus on questions that need answering to bring in more students and help you focus on the heart of the business: teaching students how to fly.

photo credit: MFA A28/09 via photopin (license)