How to attract international students and fill your aviation school?

Attracting international students to your flight school required great efforts in the past, with a risk of not so great rewards. However, thanks to new methods to reach your target and the help of the technology there are different ways to make this happen with greater results than before.

1. Know your target

In order to persuade someone to do something or go somewhere, you need to know that person as thorough as possible. The same principle applies to attract international students to your flight school.

Knowing basic things like age, education level and hobbies can lead to create an accurate buyer persona, which is a marketing tool to characterize a group of potential customers in order to direct better the efforts to reach them and be more accurate with said efforts.

2. Be where your target is

At first this may sound like be in the physical location where your target audience is, which is an odd recommendation for attracting international students. However, what we talk about is virtual locations on the Internet, where you can reach your potential students.

Thanks to the technology we can connect each other with people around the globe within seconds and social media allows to make that connection easier and more authentic. Your aviation school must take advantage of these facts and meet halfway the potential students in any country that are thinking about enrolling in a flight school.

Creating profiles on Facebook, Instagram, Snapchat, Twitter and other social media websites and also keeping them updated and connected with the community is the route to take nowadays.

Another thing to keep in mind is how potential students around the world look for flight schools within the United States, and that is using search engines such as Google. Knowing the way they search will be helpful to craft the right approach for SEO strategies and be able to show up in the first results of the category, right at where the potential students are.

Related article: What SEO strategy should an Aviation School use?

3. Create content that seduces future pilot student

As mentioned in the previous point, it is not only about creating profiles on social media like crazy for your flight school, but to keep all these sites updated with relevant content for the target audience according to each social media platform possibilities and advantages.

This means conveying the right message for them through a blog post, with a nice picture on Instagram, with a fun story on Snapchat and so on, always keeping in mind what we know of our potential students.

Keep in mind these tips and attracting international students will become easier and more rewarding than before!