You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front desk, bored to death with nobody around. The hard reality crushes your expectations.
Of course you want to know why your flight school is facing this harsh reality, and we’d like to help a bit. Learn about the reasons why your flight school is NOT attracting qualified students.
Related Article: Flight School Marketing: How to Attract More Qualified Students
1. Relying too much on traditional methods
Many flight schools still trust only on the methods that have been using for ages, such as brochures, magazines, programmed visits to the school and the old and beloved word of mouth. Despite of being highly effective in the past, these techniques don’t work alone anymore and need the help of more modern strategies that appeal the audiences that use other ways to approach education.2. Not getting on the flight of the Future
The Internet and the arrival of new technologies has shaped the audiences approach to become what it is right now: People who searches online and through the technology all the information that they need to know before taking any decision to even show up at a place.
If your flight school is not incorporating aspects of technology and Internet is missing the opportunity to reach all the people who looks for information in this way and, since this number is only increasing, you’ll be missing more and more people every second that ticks away.
Related Article: Technology lost: A very real possibility
3. Lack of change of vision
Sometimes, even knowing all these aspects supported by hard facts, the resistance to change a process that has been done this way all the time can be a huge factor to stop making a change altogether.
The vision for the company has core values that must be followed all the time, but there must be also flexibility to bring new aspects, methodologies and strategies on board in order to now how to make your flight school more effective and attractive.
4. Lack of decision to make changes
If you knew all these facts and still there has been no change on your flight school, there is a lack of decision to actually put in practice the change that has been advised. No one blames you, It is really hard to make the necessary adjustments to make things work, but you need to take a step forward and with boldness move to the future.
After knowing all these facts that could be harming the ability of your flight school to attract qualified students, you may have felt identified with one (or more) of them and want to do something to correct the path.
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