Latin_America_Customers_e-mail_marketingAccording to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a relationships with their customer over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.

Your main goal is to find the best way to get your leads “raise their hand” and self-select into further engaging with your business. Therefore, is important to use all the techniques we will going to discussed to further engages new customers with e-mail marketing solutions.

1bebecf8a282bfd7580a5920269e46d1Email Marketing Best Solutions:

How to Start 

  • Create opt-in opportunities. Make sure your lead forms allow your website visitors to enter their email address and opt-in to receive your messages.
  • Give people a reason to opt-in. Whether it’s a landing page for an ebook or an email newsletter subscription form, make sure you give people a compelling reason to opt-in. What interesting and unique information will they receive in your email newsletter? Be explicit and phrase the benefit(s) in terms of your recipient.
  • Would I be upset if I didn’t receive your message? Only send messages to people who have explicitly opted in. You can follow the extreme principle of Seth Godin’s Permission Marketing: Would your recipient be upset if they didn’t receive your message? If yes, you should go ahead and send your email.

Sending

  • Stay relevant. What was your lead interested in? Did they download your “5 Tips for Using QuickBooks to Manage Your Business” Send them an email with more resources targeted to their interests.
  • Get personal. Use a name and email address in the “from” line of your email that your recipients will recognize. Personalize the message so the recipient remembers how and why they came to your website. For example, start with “You recently checked out our ebook…” or “Thanks for subscribing to our blog!”
  • Don’t rely on images. Many email clients don’t load images automatically, so if your email is one large image, your recipient won’t have any idea what it’s about! Use images as supplementary (clickable) content in your email, and make sure you have enough text to communicate value.
  • Be consistent. You want your recipients to expect and look forward to your messages. Whether you send your messages daily, weekly, or monthly, pick a schedule and stick to it.
  • Don’t let the law get you down. Brush up on CAN-SPAM regulations to make sure your email practices comply.

Converting

  • What do I do here? When someone opens your email, make it clear what they’re supposed to do. Is it to click to read a blog article? Download a new, free ebook? Include a call-to-action that links to a landing page where the recipient can convert again and self-select to further engage with you.
  • The landing page is part of your email campaign. Email marketing doesn’t stop with a click. Your landing page is an extension of your email, and it is where your conversion takes place. Make sure your email offer and landing page flow, and review Step Five of this ebook for tips on conversion opportunities and landing page best practices.

Measuring

  • What about open rate? Open rate is an increasingly unreliable metric, as more email clients do not load the images necessary for tracking who opened an email. Focus instead on how many clicks your email received.
  • Unsubscribe rate measures annoyance and spam. There will always be some people who do not want to receive your emails anymore, but you want to make sure your unsubscribe rate does not exceed 5%. If your unsubscribe rate gets this high, check on your opt-in policies and procedures to make sure you’re only emailing subscribers who want to receive your messages.
  • Conversion rate measures actions. The final step is conversion, so measure how many of those clicks turned into reconversions on your landing page. Test different landing pages to improve the conversion on your website.

Attract more Lating America customer is all about developing relationships with your leads, so keep in mind that this does not have to be limited to email communication. Think about how you can communicate with your customers via social media or another platform they use.

For additional information about implementing successful email marketing solutions and lead nurturing campaigns, download a free ebook, "Essential Guide To Online Marketing" where we teach you the necessary steps to create your own internet marketing plan.

Ebook - Essential Guide To Online Marketing - Download

photo credit: marissa_strniste via photopin cc

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