What is the one element on your website that has the power to persuade, excite, and satisfy visitors so that they buy your products or services? Your online Website content. Words are powerful, but modern attention spans are limited. You must learn how to make the most of your online website content writing to generate leads and increase sales conversions quickly or risk losing that customer for good. Here are a few easy online marketing suggestions to maximize your content marketing efforts.
1. Optimize Content for Both Readers and Search Engines
Search engines deal with keywords, but people speak in complete sentences. Fortunately, Google is changing its algorithm so that it understands more conversational-style questions posed to it when people use Voice Search on their mobile phones. Until that is perfected your content needs to use keywords in ways that attract Google’s attention, without compromising the natural flow of the article.
2. Pick High Interest Topics
Search Engine Optimization (SEO) strategies can uncover rich keywords to use to attract search engine attention. It will also clue you into what topics people are searching the most and why. Use that information to create interesting topics that delight your readers and keep them coming back for more.
3. Update Content Frequently
If you update a blog only once a month, you will quickly lose your entire readership. You need to post two or three times a week, preferably when your demographic is online. This will train people to visit your site for the latest news, providing you more opportunities to sell them on your products and services.
4. Make Content Available in Multiple Formats
Not everyone is visiting your site from a desktop computer using Internet Explorer. Some people are surfing the web on a tablet or their smartphones. That means that you need to make sure that your content can be viewed correctly in these more compact formats. If you can, give your readership a choice of formats.
5. Engage Your Readers
Your readers can also help you build your audience. Engage them with interactive discussions or offers. Embed images, links, videos, and graphics within the text. Spice up your content marketing strategy by throwing online contests or hosting an event like a free seminar. Survey your readership and ask for marketing suggestions. Issue a call to action for them to do what you want them to do. Make visiting your site fun!
6. Promote Your Content
Use your content to attract new visitors by promoting your content on social networking sites, online forums, and anywhere your target demographic congregates. Make your content shareable by putting share and like buttons from popular social networking sites directly on each blog post, so that others can promote your content for you as well. This is essential if you want your content to go viral.
7. Get Help
If you’re the type that struggles to put two words together, the thought of writing an entire blog post may seem overwhelming. However, one of the best content marketing strategies out there is to simply outsource the work. Professionals who have helped many others can provide the type of insightful marketing suggestions you need to create a superstar online presence and loads of inbound traffic overnight.
Getting the best online marketing suggestions in place is not hard when others are there to help. It will take only ½ hour of your time on the phone with a marketing consultation expert. This can save you hundreds of hours later and put your content marketing plan on a solid and successful foundation in record time. During our Complementary Marketing Consultation, we will cover: Perform a website analysis and after the evaluation we will provide you with suggestions for improvement. Request your free Marketing Consultation and learn how we can help you.