Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers. These blog posts need to be action oriented in order to help the company to measure the effectiveness.
Remember to publish articles consistently and to create helpful articles for your audience such as frequently asked question (FAQs), How-to, List, Videos or Infographics post.