Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers. These blog posts need to be action oriented in order to help the company to measure the effectiveness.

Expert Tip:

Remember to publish articles consistently and to create helpful articles for your audience such as frequently asked question (FAQs), How-to, List, Videos or Infographics post.

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