A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through which an unknown visitor becomes a known lead.
A visitor reaches a landing page by clicking on a Call to Action and converts from visitor to lead after completing the form on the page.Whether you’re creating a landing page for a lead or customer, the goal is the same: to provide a compelling content offer that nurtures your prospects further down the sales and marketing funnel.
Expert Tip:
Although best practice is to keep your landing pages free of distractions, consider adding social media sharing icons to your landing page. If the lead found the content offer relevant and useful, chances are someone within their social network will be interested in the offer as well. Give your leads option to share the offer if they’d like.
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