An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will meet the needs of and deepen engagement with your audience and how you will grow and maintain sales.
The first step in creating an inbound marketing strategy is understanding where you currently are. Only by understanding your current state, are you able to create goals that are truly relevant, realistic and achievable.
Your inbound marketing strategy will go on to inform your inbound marketing plan, which will outline how you put your marketing strategy into action.
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To improve your inbound marketing performance as a whole, make sure all goals within your inbound marketing strategy are S.M.A.R.T. goals – meaning they are Specific, Measurable, Attainable, Relevant and Time-Bound.