Business_to_Consumer.pngB2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the internet, with consumers shopping online or seeking out some sort of service.

 

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Expert tip:

As social media evolves as well as website design, it becomes more and more challenging to create a successful online space where B2C (Business to Consumer) can become a successful reality. Using analytic tools and creating a strong internet presence can bring about success as well as keeping information fresh and relevant.

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