Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and can even be used as a business in and of itself. Different from a traditional website, a blog is updated on a very frequent basis and has followers that frequent the page for updated information.
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It takes time for a blog to become profitable. With very little payout in the beginning, a blog needs to be established and updated regularly. Time should be dedicated to a blog every couple of days, and new ideas need to be generated consistently to keep the content fresh for viewers.