Productivity is one of the hot topics in any business and a flight school is not escape from it. Running a flight school is a very time consuming job and requires to pay big attention to details like maintenance, instructors, safety, comply with FAA deadlines and more. However, the blood and soul of any flight school are the students because without them you will not able to pay your vendors, insurance, or cover your expenses.Recruitment process adapted for actual prospect students
A recruitment process is crucial to create a streamline of potential pilots. Not having a recruitment process is like flying without watching the instruments “You are just flight in your sense not allowing you to make the appropriate adjustment for a safe flight”Your recruitment process should help the potential student to get closer to the admission process by helping the potential pilot to answer his questions. Don’t fall in the trap that all students who knock your door, visit your website or attended to your seminars are ready to sign the $60,000 commercial pilot program. All leads are not equal and that is the reason why you need to provide them an educational path to get them closer to enroll in your aviation school.
Related: how to create an educational path to attract student pilots
Make your website an educational framework
Education is king in today's internet environment. Yes, this is true! The late 80s and 90s good times where you just launch a website with a home, about us and contact us pages to get people in your front door has ended. Nowadays, more than 80% of queries in Google are questions looking for answers (like education) to solve their problems or achieve their goals. People is empowered by technology and before taking any decisions they want to convince by themselves what is the right choice in a world of many options.There is no doubt that any potential student pilot in the world could visit 100 schools in one day without leaving his home with the help of Google Maps. However, he is not looking to talk to somebody yet. He wants to understand what, how and when he will be able to make his dream of flying a reality.
Related: Inbound Marketing Can Revolutionize Aviation School Recruiting
Visual dashboard to measure your success
Could you imagine how could you flight an airplane without a dashboard in front of you? Impossible, right? Dashboards have been an amazing element to keep the pulse of any activity and if you are not using one in your aviation school you are missing their benefits.
Measuring the success (ROI) of your recruitment process is important for the good health of your flight school marketing and having the information in front of you all time is priceless. As I mentioned before, potential student pilots are visiting your school website, submitting the contact form, emailing you or your admission staff, and calling the flight school requesting information or just asking frequently asked questions. Also, let’s say you have admissions representatives in different regions of the world, you visit college fairs, and host events in hotels to create awareness of your aviation school. How are you getting track of all these activities? Using a spreadsheet is not enough. Having all your potential students in your email and keep tracking many conversations is a big task. A centralized dashboard can help you to reduce the burden all these activities generate.
These are some benefits of a centralized dashboard:
- Potential student pilot information in one place
- Easy access to all admissions members including managers
- Spot what activities generate more ROI every month
- Help your team visualize how many opportunities are you generating every month
- Contextual communication with potential student according to their timeline
Do you want to learn about our dashboard for flight schools?
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