Flight School Business: Searching for Qualified and Local Pilots

The local aviation markets, such as the european one with many routes coming and going between the countries of the continent, are setting a trend that is seen as a definitive feature of the next 20 years to come in the industry, a growth trend.

With these type of flights in the rise, the need of qualified local pilots increases and becomes extremely important for the airlines of every region to take advantage of this growth and serve as many passengers as possible with high quality and fighting any pilot shortage.

Learn: How Critical is the Pilot Recruiting Process in Flight School Business

Why now local?

Traditionally, regional airliners rely on recruiting processes outside of their own regions to supply their need of pilots; however, with the increase of low-cost airlines serving more localized flights (flights between european countries due to their geographical proximity, for example) they are switching from that approach to a more local one, searching for qualified pilots locally instead of abroad.

This fact raises the bar for the flight schools in charge of their education, since the airliners need better prepared pilots from them, no matter where they are or if they’re a big or small flight school. This increased competitivity will only make the flight schools improve in their recruiting process as well as their formation skills.

Stepping up in the local trend

Any local flight school looking to take advantage of this information must start to evaluate the way they approach their potential student pilots first in order to be able to get the right people on board and then ensure they’ll be prepared with their formation process with all the skills required to be a successful pilot.

Tools such as the creation of a buyer persona, SMART goals and the definition of a buyer journey can be vital to attract more qualified prospects to a flight school business and define if it takes advantage of this well forecasted trend or if it will fail without trying.

Related Article: How to Set a SMART Goal for Your Flight School Marketing Plan