The local aviation markets, such as the european one with many routes coming and going between the countries of the continent, are setting a trend that is seen as a definitive feature of the next 20 years to come in the industry, a growth trend.
The moment when the organization gets in contact with the potential customer is one of the most important and critical milestones in a relationship that (hopefully) is about to start and will last (hopefully again) for many years to come. That’s why it is so important for all organizations, flight schools businesses included, to know the paths that the potential customer uses in order to get an encounter with the company that they may want to make business with.
Technology and search engines have empowered people helping them to take more educating decision before any purchase. A good example of disruption is Uber. They have changed the way people take a taxi cab in many cities across the world using technology and connecting active passenger with active drivers. The same thing is happening in the flight training industry. Google is connecting active students with those flight school business who are continually posting articles to answer their question in the different stages of their journey.
There’s a forecast of growth for the aviation industry, winds of prosperity and hopes of new markets to reach with the magic of a transportation fast and safe. However, with this growth, needs will arise too. A report made by the airplane manufacturer Boeing states that along with this growth in the industry, there will be a greater necessity of personnel to service, maintain and fly the new airplanes soaring in the skies of the future.