How Student Pilots are Connecting with Flight School Businesses

The moment when the organization gets in contact with the potential customer is one of the most important and critical milestones in a relationship that (hopefully) is about to start and will last (hopefully again) for many years to come.

That’s why it is so important for all organizations, flight schools businesses included, to know the paths that the potential customer uses in order to get an encounter with the company that they may want to make business with.

Here are ways that the potential student pilots are connecting with flight schools nowadays:

1. They will find you

The days when the companies were chasing potential buyers like crazy are pretty much gone. Nowadays, the potential consumers in every single field will research first before making any purchase. It is estimated that a whopping 81% of the shoppers these days will search online for the potential companies to fulfill their needs in order to take a well informed decision.

Potential students will look for flight schools online to get to know them and understand what advantages they will provide to their formation process and after that they’ll decide if they go with you or with another company… if they even found you in their research.

Learn: How to Optimize your Aviation Website to Attract Qualified Students

2. Search engines

To be found on the research, first of all you have to be where the people is looking for you. That “where” currently is Internet, and if you’re not online, you are missing quite a number of opportunities to be found.

The entrance door to all those online seekers are the search engines and that is a fact: 60% of the consumers start their research using a search engine (like Google, Bing or Yahoo) before they go to a seller’s website. This means that showing up on those searches is critical for the flight schools so they can be found.

3. Website and user reviews

But in order to appear in the search engines, you have to have a website where that search engine will take your motivated potential students to. A website today is a statement of a company telling to the world that it exists and that it’s ready and eager to help you.

A website is supposed to contain the general information of your flight school, pictures of everything necessary for the potential student to get excited about your school and a blog where you can provide helpful and educational content to connect with the potential students in a deeper level.

Related Article: Why Your Flight School Website Is Failing as a Marketing Tool

4. User reviews

One final way the potential students interact with the flight schools is through the user reviews. People online trusts when someone has provided an opinion about anything they’re researching about and it helps the reputation and visibility of your company.

Procure always a stellar service for everyone that shows up at your flight school, since any of those interactions can become a 5 stars review online!

The audiences today have a number of different ways to seek for solutions for their needs and compare the companies they want to reach out and take the best decision.

It becomes critical for the flight school businesses to keep up the pace and be always innovating to be able to stay relevant for the potential students and the future.