How to Optimize your Aviation Website to Attract Qualified Students

The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to define: Optimizing your aviation website is transforming your school’s website into an educational hub.

That may sound difficult and complex, but here are some tips that are extremely helpful to guide you in the path of optimizing your flight school website.

Create a blog

Having a blog on your website is something critical to transform your site into an educational hub. The blog becomes the core of the knowledge to be shared periodically with your audience, the place to go to know everything about the flight school industry for the people interested in becoming a pilot.

Keeping the blog updated is key to be always relevant to the audience with fresh, concise and well created content that answers the frequently asked questions from the prospects and follows the trends of the industry.

Keyword Research

Having a blog is the core, but it is just the beginning. Now, you need to have people getting there and that’s where the keyword research comes to help.

Keywords are the way you make a content visible for the people who is looking for certain topics. In order to achieve this, you will put yourself in the shoes of the potential pilot students and think how you could look for the content you have just created, such as steps to enroll, plans of study, among other topics you may write about in your blog. Tools such as the Keyword Planner from Google can be of great help when you’re doing this task.

Setup Landing Pages

After the keywords have been put in place, you have to think about how to welcome the new visitors and the landing pages come handy for that purpose. Landing pages are specially created for specific purposes, such as promoting an offer or a special content like an e-book or a webinar.

Landing pages can be created keeping in mind the design of the website but with a different look and feel and ensuring that they provide a message concise, clear, welcoming and appealing to the newcomer.

Create Clear Call-to-Actions (CTAs)

And now, after all the effort you have made to attract, inform and nourish the knowledge of the potential student pilot, it is the time to call them to take an action!

Certainly the action you’ll want the most would be the enrollment, so the CTAs for it should be clear and motivating so the potential student decides with no doubt to become part of your family.

With all these actions you will be optimizing your website so more people reach your site, know your site, love your site and in the end, join to your flight school to take off to the skies!