As a Business owner, we track so many different data points to increase revenue and better understand what’s working and what’s not that it can become easy to lose sight of what’s most important.
Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply means that when reporting your results to your executives, it’s crucial to convey your performance in a way that your C-suite can get excited about.
A recent Fournaise Marketing Group study found that 73% of executives don’t believe that marketing drives demand and revenue. Ouch.
In 2013, that will start to change. Marketing will play a more critical role in contributing to revenue generation. Marketing activities will not only be measured on traffic and lead generation, but will further optimize processes that directly impact sales growth. And to do that, key performance indicators (KPIs) under the marketing department will change.
Take a look at the following tips to see how your sales and marketing teams can work together to better understand their customers’ needs.
Project Management Tools
Basecamp is one of the most uses full project management platform tools in today business. You can assign task to other people and track your time or expenses.
Trello is a collaboration tool for internal use. Basically, you organizes your projects into boards and make lists to record your progress.
Visual Content Tools
You can create infographics that can help your marketing campaigns looks better. It’s pretty user-friendly and you do not need to be a designer to work with a nice infographic.
Prezi is cloud-based to create visual content. Interesting way to create or edit on the go, then auto-sync across all your devices with ease and interesting way display information.
Organizational Tools
Flexadex is a great tool to store information for your clients and colleagues on a cloud so you can ass up someone’s information wherever you are.
Paspack is an efficient password manager that will help you get and stay organized. If you manage lots of social media account, blogs, etc. It is great because you can store all of your passwords and usernames on your account and share with your team group.
Evernote is a suite of software and services, designed for notetaking and archiving. Allows you to make notes with photos, a voice memo, or a handwritten. Notes can also have file attachments.
Sales Tool
Salesforce is know as customer relationship management (CRM) that helps your company to have an easily manage all of your contacts, organizations and prospects. With salesforce.com's cloud computing solution you can get up and running in minutes, just like using Google's Gmail or Amazon.
Online Marketing Tool
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
In broad terms, HubSpot is a platform that brings together every possible marketing and distribution tactic you need in order to attract and convert leads on your website. This is often referred to as Inbound Marketing, as rather than push unwanted marketing messages out to an unsuspecting audience as you might be doing now – i.e. direct mail, print and TV advertisements, cold calling, etc. – inbound strategies focusing on attracting the right type of prospects to your business.
Rather than talking about this marketing tools for increase your revenue and engagement your business engagement and other “softer” metrics, download now this eBook "6 Marketing Metrics Your Boss Care About" we detailed in this eBook how your marketing program led to new customers, lower customer acquisition costs, or higher customer lifetime values. When you can present marketing metrics that resonate with your decision-makers, you’ll be in a much better position to make the case for budgets and strategies that will benefit your marketing team now and in the future.
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