An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience.

Infographics can help you showcase expert understanding of a topic and are an ideal format to present survey data, explain how something works or create a comparison.

Infographics were made for the age of social media. In addition to hosting on a website, blog or landing page, share infographics across your social media channels.

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Expert Tip:

An infographic goes beyond compiling an assortment of interesting facts it tells a complete story. When creating an infographic, begin with the end in mind. Before starting the design of your infographic, understand the story you are trying to tell. Identify each piece of information you will use and where that information fits in your overall storyline.

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