Website Ideas & Internet Marketing Solutions Blog

As a Business owner, we track so many different data points to increase revenue and better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply means that when reporting your results to your executives, it’s crucial to convey your performance in a way that your C-suite can get excited about.

According to Gallup.com, there are only approximately 13% of business-to-business (B2B) customers who are fully engaged. This information was collected and analyzed due to a Gallup study of thousands of B2B customer relationships. While pricing, speed of service or product delivery and company efficiency are very important when it comes to running a B2B company successfully, in this day and age, you have to find ways to set yourself apart from competitors. Do you, as a B2B company, have working knowledge of the specific marketplace in which your clients reside? Have you developed a keen expertise on your client's service or product in which they sell? If wanting to grow your company's reputation and profitability, you and your colleagues must look past your great pricing and superb service and into the realm of modern company differentials.

In the ever-changing world of technology, social media has become a major asset to business owners and consumers alike. These days, it is just not enough to have the credentials and a highly accredited business (with an occasional brochure inconspicuously showing itself on the front desk) without proper marketing skills. Taking advantage of up-to-date marketing techniques--particularly online marketing techniques--is an invaluable skill for driving more traffic to your business.

Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketer looking to take advantage of mobile: optimize for mobile devices.

As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print and digital are not as effective as they once were. Increasing your advertising budget over the prior year may give you a minor sales bump, but the added cost is not generating what you expected.

According to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a relationships with their customer over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.

Improving customer relations, so they endure over time, translates into a successful business. Compare your company’s plan with the six points listed below. Are they in sync? If not, you’re probably out-of-sync with your customers. Using social media content to improve your b2b customer relationships is an art, not a science. Once you get past the mechanics, you have to watch, evaluate, and listen to your customers. The new face of customer relations is social media.

There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. Our Online Marketing Suggestions before thinking on converting website traffic into leads you should first have already launched your blog, optimized your site for search engines, and started participating and promoting you content via social media. After several weeks executing all those previous activities your should start to see a spike in your website traffic. Good job! Now let's see how to create your B2B lead generation strategy to convert those new visitors into potencial customers.

Great marketing content is one defined by its good quality messaging and its capacity to generate visits and engage visitors. When you have professional but creative content in your blogs you are making it viable to engage visitors to get to know and learn more about the subject of your marketing purpose. The small business marketing content you put out there should be the type of content that should have the merits of a longer shelf life, with prolonged relevance to attract inbound genuine clicks for a long time. This type of b2b content marketing thrives as “evergreen” content, i.e. content that continues to generate traffic for a long period of time. For such business content, you might want to include how-to-videos and blog posts, white papers and explainer pieces. Your marketing content doesn’t just have to define your product or service; it has to be clear and easy to understand what you are providing to your target audience.

You are John Q. Public, and you own a fairly successful business so you don’t think you need to hire a creative marketing agency. Ask yourself this, why should you have just a fairly successful business when you can have an extremely successful business?