Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

Why You Need an Internet Marketing Consultant - Featured Image

Why You Need an Internet Marketing Consultant

Inbound Marketing, Marketing Solutions
Internet marketing is such a highly specialized and complicated marketing automation model which has today become a progressively important aspect of virtually every company’s marketing mix. If you just take a look at viable data out there about internet marketing consultant, you will see that internet marketing is such a huge business model today. Growth in internet marketing revenues in 2011 in the United States alone is reported to surpass those of cable TV and nearly exceeded those of broadcast television.
4 Tips for Small Business Marketing Blogs - Featured Image

4 Tips for Small Business Marketing Blogs

Inbound Marketing, Blogging Best Practices
If you want people to learn about your business, service, benefits and how to solve problems with your solutions, then using a Small Business Marketing Blogs can provide that connection. Unlike traditional advertising, email blasts, newsletters and similar, blogs provide an entirely different picture and conduit to bring in customers. The reason has to do with the nature of the tool: it provides valuable information to consumers that they may not be able to find anywhere else. Think of a Marketing blog as a reference library. People constantly use the Internet to find answers to questions. That answer may eventually lead a person to calling a business for a solution, but that's not the first thing that was being looked for. Instead, people often put in search queries trying to find out how to solve a challenge or what is the best process to use to fix something.
How to Find a Skilled SEO Miami Expert - Featured Image

How to Find a Skilled SEO Miami Expert

Inbound Marketing, Website design ideas
To build your presence online and to attract new customers, it is so very important for your website to become as prominent as possible. While purchasing online advertisement space is one way to go about it, there simply is nothing as helpful as an impressive search engine result. While you might spend thousands of dollars on advertisement space, this only helps you for a short period of time, and you must continually pay for the ad space to reach your desired clientele. With search engines, if you have a high search ranking, anyone who is in the Miami area and searches for your particular services is going to see your website information.
6 Keys to Understand What is ROI in Marketing? - Featured Image

6 Keys to Understand What is ROI in Marketing?

Inbound Marketing
Instrumental to understanding this point of what is ROI in marketing is knowing that ROI is the rate of return on a particular investment. That investment has been made to obtain a final result from that investment. Various factors can affect the return when it is being measured. The return is usually influenced by input into the project from outside sources, One form of input which is less tangible due to its nature is the effect of marketing and what, if any return on an investment it produces. Ordinarily, in order to determine the return, or ROI, on an investment of something valuable, the value of the before- and after-states of the item can be considered.

How an Online Marketing Solutions Can Help Your Company?

Website design ideas, Marketing Solutions
Once upon a time, there was a young woman whose dream was to own her own designer clothing store. She worked so hard at putting all her thoughts and plans on paper, and figured that she had it all wrapped up in a nut shell. Nothing could go wrong. But nothing was going right either.
Top 5 Digital Marketing Trends to Generating Qualifying Sales Leads - Featured Image

Top 5 Digital Marketing Trends to Generating Qualifying Sales Leads

Inbound Marketing
The internet is used today by the majority of adults in the United States. We use the internet for product research, to talk with our friends, to look for service providers and to get our news. If you are not on the internet and you have a small business, you are not following the digital marketing trends your competition is and you are losing out on business because of it.
5 Genius Content Marketing Ideas for Blogging - Featured Image

5 Genius Content Marketing Ideas for Blogging

Blogging Best Practices, Marketing Solutions
If your business is starting a serious take on inbound marketing, then you realize the importance of content marketing strategies. By producing content that is specifically designed to interest your target audience, you will draw new viewers and convert new customers. Here are some genius content marketing ideas blogs for business readers will love to get you started:
10 Tips Before your Jump in a Website Redesign Process  - Featured Image

10 Tips Before your Jump in a Website Redesign Process

Inbound Marketing, Website design ideas
It’s no secret that certain aspects of the Internet is changing daily, and businesses are constantly redesigning their websites in order to stay connected with the marketplace. A well-respected miami web design company must adhere to strict guidelines in order for the redesign process to be a success. Careful planning and keen infrastructure are keys to gaining positive resuls.
6 Metrics To Improve Internet Marketing ROI - Featured Image

6 Metrics To Improve Internet Marketing ROI

Marketing Solutions, Marketing ROI
You give it your all and the results are not what you anticipated. Internet marketing solutions ROI (Return on Investment), like most other venues in marketing, is not an exact science. How can you improve your ROI without adding expenses to your marketing budget? How do you present results of social media, banner ads, email marketing?
How to Measure Your Internet Marketing ROI Campaign - Featured Image

How to Measure Your Internet Marketing ROI Campaign

Marketing ROI
Sure, an advertisement’s placement on the web is important, but if you don’t know how it’s performing it isn’t much good, is it? Ads are supposed to be a vehicle that drives traffic to your site, and marketers are charged with using that data to determine the viability of an Internet marketing ROI program.