By: Jonathan Osorio
Aug 19, 2019
What doesn't work in a Digital Marketing Strategy?
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
By: Jonathan Osorio
Jul 27, 2017
The importance of the Buyer Journey in the Sales Process
In order to have Buyer Personas or "ideal customers" is necessary to have certain content marketing actions with valuable content for each stage of the purchase cycle. For starters, you must understand what is the Buyer Journey about. This is one of the inbound marketing good practices that has became a fundamental pillar of this methodology. It is an active search process that a potential customer performs before making a decision and purchasing a product or service. This is why is very important to know who we are going to talk to and in which stage their purchase process is.
By: Jonathan Osorio
Mar 30, 2017
What doesn't work in a Digital Marketing Strategy?
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
By: Marcela Orrego
Mar 16, 2017
What it is better a blog or a website?
Have you ever asked yourself this questions: What is the purpose of a blog? What is the difference between a blog and a Web Page? Well, the differences are many and they all depend on the use you want to give each one of them. Considering the meaning of each one of them first.
By: Jonathan Osorio
Mar 06, 2017
What is a Cost per Lead? Inbound Marketing Terms Under 150 Words
Cost-per-Lead, frequently abbreviated CPL, measures how cost effective marketing campaigns are at generating new leads. This metric is important because it provides a benchmark to establish sales goals, marketing budgets and the appropriate amount of money to spend per new lead.
By: Jonathan Osorio
Feb 27, 2017
What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words
An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
By: Jonathan Osorio
Feb 24, 2017
What is an Evergreen Content? Inbound Marketing Terms Under 150 Words
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic and brings in leads over time.
By: Marcela Orrego
Feb 20, 2017
What is an Inbound Link? Inbound Marketing Terms Under 150 Words
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most important, inbound links help improve your website’s search engine rank.
By: Jonathan Osorio
Feb 17, 2017
What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be most profitable, which allows you to proportionately target marketing spend and retention activities toward higher value accounts.
By: Jonathan Osorio
Feb 13, 2017
What is Mobile Optimization? Inbound Marketing Terms Under 150 Words
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is to create a user friendly experience for visitors accessing your website from mobile devices.
By: Jonathan Osorio
Feb 10, 2017
What is Demand Generation? Inbound Marketing Terms Under 150 Words
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationships with leads and prospects.
By: Marcela Orrego
Feb 06, 2017
What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
By: Jonathan Osorio
Feb 03, 2017
What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you to identify opportunities and challenges and adjust strategies as needed in real time in order to achieve key marketing objectives.
By: Marcela Orrego
Jan 30, 2017
What is a Conversion Path? Inbound Marketing Terms Under 150 Words
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into leads, and ultimately, nurture leads into clients.
By: Jonathan Osorio
Jan 27, 2017
What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as well as set future marketing and sales goals in order to maintain or increase profitability.
By: Jonathan Osorio
Jan 23, 2017
What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of an SLA is to formalize the measurement and monitoring of marketing and sales activities in order to ensure progress and results.
By: Jonathan Osorio
Jan 20, 2017
What Is Churn Rate?- Inbound Marketing Terms Under 150 Words
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants in all. This outcome will provide information relating to how successful a current business or marketing plan is.
By: Jonathan Osorio
Jan 16, 2017
What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and changes can be made accordingly. Marketing can also communicate back to the sales department in order to generate more leads and follow up.
By: Marcela Orrego
Jan 13, 2017
Outbound Marketing - Inbound Marketing Terms Under 150 Words
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing, which seeks to bring leads in by creating content that matches the interests and needs of prospective customers.
By: Jonathan Osorio
Jan 04, 2017
What are Whitepapers? Inbound Marketing Terms Under 150 Words
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and trust with an audience.
By: Jonathan Osorio
Jan 02, 2017
What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are closer to making a purchase. To create a long tail keyword, start with a one or two word head term a more generic search term, which alone is hard to rank on in search due to its broad nature. An example of a head term is the word uniforms. Next, add more specific words or phrases to the head term to clarify and provide additional detail. Adding the words children’s and soccer result in the long tail keyword of children’s soccer uniforms.
By: Marcela Orrego
Dec 30, 2016
What is a Workflow? Inbound Marketing Terms Under 150 Words
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical component to fully utilizing the inbound marketing methodology because of their ability to meet the needs of your audience in real-time, provide ongoing lead nurturing and identify and deliver qualified leads to sales.
By: Jonathan Osorio
Dec 28, 2016
What is A/B Testing? Inbound Marketing Terms Under 150 Words
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance of your marketing in order to increase your success in converting visitors and leads into customers.
By: Jonathan Osorio
Dec 26, 2016
What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
By: Marcela Orrego
Dec 23, 2016
What is a Dynamic Content? Inbound Marketing Terms Under 150 Words
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personalized experience than could be achieved through the use of static content.
By: Jonathan Osorio
Dec 21, 2016
What is Open Rate? Inbound Marketing Terms Under 150 Words
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate is to determine the effectiveness of your subject line.
By: Jonathan Osorio
Dec 19, 2016
What Are Content Assets? Inbound Marketing Terms Under 150 Words
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
By: Jonathan Osorio
Dec 16, 2016
What is a Form? Inbound Marketing Terms Under 150 Words
A form is a field or set of fields a visitor completes on your website or landing page in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn strangers into known leads.
By: Jonathan Osorio
Dec 14, 2016
What is Email Personalization? Inbound Marketing Terms Under 150 Words
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience, which can increase open and click rates, drive conversion rates and provide increased value to your audience.
By: Jonathan Osorio
Dec 12, 2016
What does SEO mean? Inbound Marketing Terms Under 150 Words
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search engines have created a formula (Algorithm) to give priority to the most relevant content for users in the Search Engine Results Pages (SERPs).
By: Jonathan Osorio
Dec 09, 2016
What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing efforts because they are an efficient and cost effective way to maintain contact with a target audience.
By: Marcela Orrego
Dec 07, 2016
What is Email Blacklist? Inbound Marketing Terms Under 150 Words
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blacklist determines if an incoming message is likely spam. There are both public and private email blacklists. Public blacklists are, as the name implies, available to the public. Private blacklists are unavailable to the public and unable to be queried externally. Private blacklists tend to be more strict than public blacklists. If you should end up on a private blacklist, it is not easy to determine why you were blacklisted, so it is important to follow these general guidelines when sending emails:
By: Marcela Orrego
Dec 05, 2016
What is Marketing Automation?Inbound Marketing Terms Under 150 Words
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with increased efficiency.
By: Marcela Orrego
Dec 02, 2016
What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email bounce rate can help provide insight into the overall health of your email list.
By: Marcela Orrego
Nov 30, 2016
What is Email Campaign? Inbound Marketing Terms Under 150 Words
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads into customers. Effective nurturing comes down to sending the right email to the right audience at the right time. This means email campaigns aren’t one size fits all.
By: Jonathan Osorio
Nov 28, 2016
What is a Follow up Email? Inbound Marketing Terms Under 150 Words
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target audience and deepen the relationship with the intent of bringing them further into the sales funnel.
By: Marcela Orrego
Nov 25, 2016
What is List Segmentation? - Inbound Marketing Terms Under 150 Words
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is important because it helps you deliver content that is most relevant to the needs and wants of your audience.
By: Jonathan Osorio
Nov 23, 2016
What is a Meta Description? Inbound Marketing Terms Under 150 Words
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of what they will find on your page. To create a meta description, write a short sentence that tells the searcher what they will get by clicking through to your page using actionable language that includes keywords that are used on the webpage.
By: Jonathan Osorio
Nov 21, 2016
What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how effective your lead generation efforts and Call to Actions are at converting visitors to leads.
By: Marcela Orrego
Nov 18, 2016
What is a Conversion Rate? Inbound Marketing Terms Under 150 Words
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing pages and content are performing. A conversion rate is determined by dividing the number of visitors who have taken a desired action by the total number of visitors. One of the two most important rates in your website are Visitor to Lead and Lead to Customer.
By: Jonathan Osorio
Nov 16, 2016
What is a Sales Funnel? Inbound Marketing Terms Under 150 Words
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have gone on to become customers as well as what content offers you should be providing your audience based upon where they are in the funnel.
By: Marcela Orrego
Nov 14, 2016
What is an Infographic? Inbound Marketing Terms Under 150 Words
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. Infographics can help you showcase expert understanding of a topic and are an ideal format to present survey data, explain how something works or create a comparison. Infographics were made for the age of social media. In addition to hosting on a website, blog or landing page, share infographics across your social media channels.
By: Marcela Orrego
Nov 11, 2016
What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the marketing funnel and segment your audience in order to provide stage appropriate content offers.
By: Jonathan Osorio
Nov 09, 2016
What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content offers relevant to where a lead is in the sales funnel.
By: Marcela Orrego
Nov 07, 2016
What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasing customers. You can determine your lead to customer conversion rate by dividing numbers of customers by number of total leads.
By: Jonathan Osorio
Nov 04, 2016
What is Smarketing? - Inbound Marketing Terms Under 150 Words
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point at which marketing can most effectively hand off qualified leads to sales. Without collaboration at this critical stage, a significant amount of leads can be lost.
By: Marcela Orrego
Nov 02, 2016
What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the necessary criteria for a lead to be qualified is important as it helps direct the sales and marketing teams to invest time in leads who are most likely to convert into customers.
By: Jonathan Osorio
Oct 28, 2016
What is a Lead Generation? - Inbound Marketing Terms Under 150 Words
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’s journey until they are ready to become a customer. Lead generation takes place within the second stage of inbound marketing the conversion stage.
By: Jonathan Osorio
Oct 26, 2016
What is Lead Nurturing? - Inbound Marketing Terms Under 150 Words
Lead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they are in the buyer’s journey and sales funnel. The purpose of lead nurturing is to provide information and answers to prospects at the appropriate time in order to guide them towards becoming customers.
By: Jonathan Osorio
Oct 24, 2016
What is a Lead? - Inbound Marketing Terms Under 150 Words
The term lead refers to a contact who has submitted a form on a website or landing page in return for a content offer. At this stage, at least some information about the individual is known. Ways in which an individual can become a lead include downloading an eBook, submitting a survey response or signing up for a newsletter among other options.
By: Jonathan Osorio
Oct 21, 2016
What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words
An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will meet the needs of and deepen engagement with your audience and how you will grow and maintain sales. The first step in creating an inbound marketing strategy is understanding where you currently are. Only by understanding your current state, are you able to create goals that are truly relevant, realistic and achievable.
By: Marcela Orrego
Oct 20, 2016
Sending the Right Marketing Email to the Right People
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at all. By following these tangible and straightforward steps you can reach directly the people you want to and ensure your message will be received well.
By: Jonathan Osorio
Oct 19, 2016
What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your inbound marketing plan. There are a wide variety of inbound marketing tactics that an organization can utilize. Some of these include search engine optimization (SEO) and pay per click ads (PPC), blogs, email campaigns, social media, landing pages, videos, podcasts, eBooks, whitepapers, product demos and trials and the list goes on.
By: Jonathan Osorio
Oct 17, 2016
What Is Content? - Inbound Marketing Terms Under 150 Words
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are designed to attract a variety of potential clients as well as help retain them over time. Business content is used to help and convert potential customer into lead. Content will help you and your business to positioned as a thought leader of your industry.
By: Jonathan Osorio
Oct 14, 2016
What is HubSpot? - Inbound Marketing Terms Under 150 Words
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan, one of HubSpot’s founders. HubSpot is focused on providing customers a marketing automation platform where they can easily develop, deploy, manage and track inbound campaigns across email, social media,blogs, websites, SEO and more.
By: Jonathan Osorio
Oct 12, 2016
What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platforms. Social media monitoring allows you to gain insight into public opinion, identify influencers and industry trends, provide customer support and reach prospects.
By: Jonathan Osorio
Oct 10, 2016
What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H2H approach labels us all as humans so we can communicate that way and find a common approach.
By: Jonathan Osorio
Oct 07, 2016
What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the internet, with consumers shopping online or seeking out some sort of service.
By: Jonathan Osorio
Oct 05, 2016
What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words
A Marketing Qualified Lead, commonly referred to as MQL, is a contact who is more deeply engaged than a typical lead, but requires additional nurturing before becoming sales ready. It is important to keep MQLs warm, so to speak, by continuing to foster interest in your products or services until they are ready to make a purchase decision.
By: Jonathan Osorio
Oct 03, 2016
What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL stage, they are ready to be contacted by your sales department. In order to effectively qualify contacts as they move through the buyer’s journey, sales and marketing teams within your organization need to identify and agree upon qualities a prospect must have and actions they must take in order to advance to the next lifecycle stage.
By: Jonathan Osorio
Sep 30, 2016
What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting with consumers. An example of this would be the manufacturing of a certain product. If one business contacts another business for specific parts or information related to the process of creating the product, this is B2B. The final product can then go on to be sold to consumers.
By: Jonathan Osorio
Sep 27, 2016
What Is Blogging?- Inbound Marketing Terms Under 150 Words
Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and can even be used as a business in and of itself. Different from a traditional website, a blog is updated on a very frequent basis and has followers that frequent the page for updated information.
By: Jonathan Osorio
Sep 22, 2016
Buyer's Journey: An Inbound Marketing Key
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a passive element in the buying process. Nowadays, they make well researched and well thought purchases, using the elements that the Internet provides them. If your product was not part of that process, you were out of it before it started.
By: Jonathan Osorio
Sep 20, 2016
What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negative buyer personas are important because they will help you save time and money by not marketing to individuals who are unlikely to become customers.
By: Marcela Orrego
Sep 13, 2016
What are Keywords? - Inbound Marketing Terms Under 150 Words
Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical component in attracting web searchers to your site. To establish a keyword strategy, identify the top words and phrases for which you want to be found in search engine results and the top terms bringing visitors to your site.
By: Jonathan Osorio
Aug 30, 2016
What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should included demographic, background, motivations, challenges, needs and goals.
By: Jonathan Osorio
Aug 23, 2016
What is Inbound Customer? - Inbound Marketing Terms Under 150 Words
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your business because they demonstrate the effectiveness of your inbound marketing strategy and in general, cost much less to convert than customers gained via traditional marketing methods.
By: Jonathan Osorio
Aug 18, 2016
What is Hard Bounce? - Inbound Marketing Terms in 150 Words
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the soft bounce metric, how many of your emails are being delivered, and additionally, provides insight on the quality and health of your email lists.
By: Jonathan Osorio
Aug 11, 2016
What Is A Content Offer?- Inbound Marketing Terms in 150 Words
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your clients in the way of content offer can include checklist, white papers, eBooks, web tools, guides and much more.
By: Jonathan Osorio
Jul 26, 2016
What is a eBook? - Inbound Marketing Terms Under 150 Words
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience further into the sales funnel. Although your intent from a marketing perspective is lead generation, your intent from a content creation perspective should be to focus on an area that your audience wants to learn more about. How to and best practice approaches tend to perform well in the eBook format.
By: Jonathan Osorio
Jul 14, 2016
What is a Thank You Page? - Inbound Marketing Terms in 150 Words
A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content that was offered. While a thank you page marks the end the conversion process, it provides the opportunity to move your lead further along in the buyer’s journey by providing new content offers, links to blog posts or social media profiles.
By: Jonathan Osorio
Jun 21, 2016
What is a Landing Page? - Inbound marketing Terms in 150 words
A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through which an unknown visitor becomes a known lead. A visitor reaches a landing page by clicking on a Call to Action and converts from visitor to lead after completing the form on the page.
By: Jonathan Osorio
Jun 16, 2016
How to identify the different types of leads?
The base of an Inbound Marketing strategy are the qualified leads for the company and these normally are generated when we offer them valuable content for them and through a form that must operate in a landing page, where they give us their personal information. We follow up and educate them with even more content ready for that prospect and get the lead identified in the sales funnel, depending of the stage the lead is currently at.
By: Jonathan Osorio
Jun 14, 2016
What is Call to Action? - Inbound Marketing Terms Under 150 Words
A Call-to-Action (commonly referred to as a CTA) is an image, button or line of text that encourages your audience to take action on a specific offer. The main purpose of a CTA is to provide something of value to your audience that in turn will bring them further into the sales funnel. Common Calls to Action include downloading an eBook, registering for product demo or signing up for an event or newsletter, among other options.
By: Jonathan Osorio
Jun 07, 2016
What is Inbound Marketing - Inbound marketing Terms in 150 words
Inbound marketing is the process that focuses on attracting customers or leads by aligning the content you publish with the interests and needs of prospective customers. The purpose of inbound is to use content offers to naturally attract leads, who you then can convert, close and delight over time. In contrast to inbound marketing, traditional marketing generally uses techniques that are interruptive by pushing content to individuals whenever the marketer wants even when potential customers don’t want it.
By: Jonathan Osorio
Jun 02, 2016
How to nurture leads to harvest customers
When we speak about marketing the first thing on our minds is advertisement for a product or service, but this goes beyond these two steps. Marketing is an investment in sales and furthermore when we implement an inbound marketing methodology.The goal is that the sales team is speaking with qualified prospects to improve the efficiency of their efforts and be able to achieve the company's goals. What it is not recommended to do is to invest the time of our sales team in prospects that aren't actively looking forward to buy our products or services.
By: Jonathan Osorio
May 31, 2016
What is Spam? - Inbound marketing Terms in 150 words
Spam is usually considered to be electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited email. However, if a long lost brother finds your email address and sends you a message, this could hardly be called spam, even though it is unsolicited. Real spam is generally email advertising for some product sent to a mailing list or newsgroup.
By: Jonathan Osorio
May 26, 2016
How to Shorten My Sales Cycles with Inbound Marketing
In Marketing, speaking about the sales cycle is a fundamental concept for those who work in this field and for years, we’ve always looked to close our sales in a more short and efficient way.However, all those strategies that we’ve implemented before just left us with data lists of possible leads and we had to give them a follow up that took us forever just to convince them to get our product or service. All of this is now in the past with the implementation of a methodology based on Inbound Marketing.
By: Jonathan Osorio
May 24, 2016
What is Email Marketing? - Inbound marketing Terms in 150 words
Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. Email marketing is also known as direct email marketing. In a typicalemail marketing scenario, an organization builds an email list to reach or inform established and prospective customers.
By: Jonathan Osorio
May 19, 2016
How to eliminate Marketing and Sales problems using Inbound Marketing
Nowadays people are talking about inbound marketing but how many people actually know what that is? What benefits it can bring to a company? Why implement an inbound strategy?. These questions and many more come up when people mention this term. Inbound Marketing methodology is the answer to all these changes the consumer behavior has been having in the way they purchase lately since they are no longer willing to allow any publicity interruption like it used to happen before with the traditional communication methods.
By: Jonathan Osorio
May 17, 2016
What is Acceptance Rate? - Inbound Marketing Dictionary Under 150 Words
Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted minus all failures, including hard bounces. The maximum allowable spam complaints for any email marketing campaign. Since the deliverability of email messages sent through MNB is partially dependent on the reputation of its users, most email marketing campaigns have a complaint tolerance of 0.1% (1 complaint per 1000 emails).
By: Jonathan Osorio
May 12, 2016
How to attract more clients with the content of your website
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind… Nowadays, we have smartphones in our hands.
By: Marcela Orrego
May 10, 2016
What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog.
By: Marcela Orrego
May 05, 2016
You want to be better! Never stop learning
It is amazing that the more I spend time doing what I love and brings me passion never stopped learning. In life there are two major obstacles that keep us from learn new things every day. Let's focus on two of them here.
By: Jonathan Osorio
May 03, 2016
What Does SERP Mean? - Inbound Marketing Terms Under 150 Words
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - PPC) in a form of advertisement which is paid by the company who wants to promote their services or products and organic results, which is gathering by search engine's algorithms. These results are displayed (rank) according to the relevance of the query.
By: Jonathan Osorio
Apr 27, 2016
What is a Business Blog? - Inbound Marketing Terms Under 150 Words
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers.
By: Jonathan Osorio
Apr 13, 2016
What is a Blog Post? - Inbound Marketing Terms in 150 Words
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this articles are part of a blog of an author or organization that wants to increase the thought leadership by publishing blog posts (articles) in the daily,weekly or monthly basis. Therefore, this article
By: Jonathan Osorio
Apr 07, 2016
Marketing Solutions: What do I need to win the confidence of my clients?
We humans since very young, develop the instinct of trust, when we’re babies, we move away from those strangers and seek our parents who are with whom we have had the first and closer emotional contact. It also happens that when we meet someone, the first thing we ask ourselves is will this be a person of trust?, What does he or she want from me? or How much can I trust this person? so we evaluate our relationships with time, we will share our experiences according to the confidence that we develop to those clients.
By: Jonathan Osorio
Mar 15, 2016
How to attract more clients with your website content
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind…
By: Jonathan Osorio
Mar 02, 2016
Miami SEO Company: Why is My Website Traffic So Low?
Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”
By: Marcela Orrego
Nov 13, 2015
What Does a Small Business Marketing Consultant Work on with You?
In today's society, it is very important for small businesses to be successful. A small business marketing consultant can help small businesses to grow and prosper. This will help in building a more successful company.
By: Jonathan Osorio
Oct 29, 2015
Why We don't Need to Translate "Marketing" in Spanish
If you are trying to communicate with a Spanish speaker in the U.S. or Latin America you will not need to translate the term Marketing. Most Spanish speakers understand the word marketing and it is sometimes used more than the actual equivalent word in spanish. However, I have create this simple guide of how to use the different terms for marketing in spanish with its own definition in english that you can use in your conversation or content.
By: Jonathan Osorio
Oct 27, 2015
Why Miami SEO Companies Are Not Doing a Good Job
Recently I was reviewing some keywords for my local SEO Miami campaign and I found out that some SEO companies in Miami are not doing their job for their own companies. Why? If you look at the graphic below you will see three rows.
By: Jonathan Osorio
Oct 19, 2015
Miami SEO Expert: How Google Can Help My Business?
This is a common question that I get every day. Don’t be afraid! It’s a simple concept that I can explain in 2 minutes. Ready, set, go… Have you read a book? Google is just like the index page in a book. If you need to look for something specific in a book you would simply go to the index page, look for the chapter and then flip the pages until you find the highlight paragraph or sentence. The Google search engine do the same thing but in a more sophisticated way.
By: Marcela Orrego
Oct 16, 2015
Marketing Solutions: Hit Your Marketing Goals for 2016
Every year the goal is the same: grow your business and reach more potential customers. You know you have a great product, at a great price, and outstanding customer service. So what had been holding your business back from hitting your marketing goals? We all know that online and social media marketing play a huge part in any modern marketing solutions strategy. Unfortunately, it is not as simple as just having a website and posting a few photos on Facebook. Recent studies have shown that small business with an effective social media and online presence spend at least eight hours a week dedicated to maintaining and growing their online marketing strategies.
By: Marcela Orrego
Aug 06, 2015
What Exactly Does an Inbound Marketing Agency Do?
The worlds of business and marketing have changed substantially. Sending out a brochure and waiting for customers to drift into your office just doesn't make much sense anymore. Everything is on the internet; which means if you're not plugged in, you're turned off. Social media campaigns and other means of inbound methodology may be obscure or abstract, however.
By: Marcela Orrego
Jun 30, 2015
What a Digital Marketing Training Miami Can do for Your Business?
As digital marketing becomes a permanent fixture in the business marketing mix, retailers and service providers are including the practice in their business model. Digital marketing training Miami can make smaller firms competitive with larger businesses.
By: Jonathan Osorio
Jun 03, 2015
Miami SEO Company: How Can I Increase my Website Visits?
If you contact a Miami SEO Company most likely they will offering some sort of monthly service to rank your website pages on SERP (Search Engine Result Page) However, SEO tactics alone are missing a great part of the equation which is to measure the return of investment. Today I had a conversation with a small business owner who wants to increase his website traffic and I asked — “Why do you need to increase your website traffic?” The business owner smiled and said “Because I need more customers!”
By: Marcela Orrego
May 27, 2015
Miami SEO Company: How to Improve a PPC Campaign
Pay per click campaigns are basically a way to market your brand or website. When an internet user clicks on a website add, the advertisers pay a fee. This is a way of generating traffic and attention. In a way, you are really buying visits to your brand’s website instead of just trying to earn visits along the way. This method of advertising can be very effective as it is an instant way to generate traffic. There are ways you can tailor this approach in addition to choosing the ad you want. You can also select specific keywords to go along with your advertising. You may already have a PPC campaign but you can utilize the services of a Miami SEO Company to gain more attention.
By: Jonathan Osorio
May 19, 2015
Best B2B Websites Examples from Miami SEO Expert
One of the reasons why you might be reading this blog is because you want to start to develop the new website or you wish to redesign the current website for your business. This piece will help the juices in your head flow and have a wider idea of what it is you need to build an excellent business goals examples for your website.
By: Marcela Orrego
May 06, 2015
Miami SEO Expert: How to Position your Website on a Local Market
Why it’s important if you have a company in Miami to work the keywords in SEO and optimize that word to respond to the questions that many strangers are making themselves daily on Google´s search engines.
By: Marcela Orrego
Apr 20, 2015
Five Smart Goals you Should Do Before Starting a New Day of Work
The way your day starts is your life!, everyone one day or another worries about the alarm ringing at 06:00 a.m. and not being late, so that way our day can last and we´re able to do all the things we have to do at work. That is why it’s important that before you start the workday you take into account the following Smart Goals tips that will help you have a more efficient day.
By: Marcela Orrego
Apr 13, 2015
SMART Business Goals Give you More Free Time
All of us as parents need to have more free time for our children, so we would like to have less work and responsibilities in order we can spend more time and attention to our families, but why do you do what you do? For having a big house, provide a better quality education for your children or getting a better future. We often think about working pretty hard now that I’m a young people, so in the future –when I get retired—can enjoy of a decent and worthy retirement.
By: Jonathan Osorio
Apr 09, 2015
Changes Frighten and Challenges Motivate – How Inbound Marketing Help
During the last 12 years my wife and I built our business. Everything started with a dream of offering quality service. Young and with little experience but with an urge to conquest the world like Alexander the Great!
By: Jonathan Osorio
Apr 07, 2015
My B2B Marketing Plan is Killing Me!
Is your current B2B Marketing Plan not working as planned? It’s possible that your sales are stagnant or in the worst case are in decline. Frustration invaded you and your team. You don’t know how to get your organization out of this cycle in which it is now. Why is marketing not working in my organization?
By: Jonathan Osorio
Mar 31, 2015
How We Get More Clients with Our B2B Website
2014 was an active year for our company. We changed our organization inside-out by opening our minds and catching up with new trends (This was not easy). Marketing has changed fast over the last 10 years and we realized how we were left behind…
By: Jonathan Osorio
Mar 19, 2015
My Business Goals and Objectives Sucks - How to Fix It?
If I ask any business owner or president of an organization, do you want to make your organization grow? The answer is obvious and if I ask what the Business Goals are for this year the answer is similar “I want to make my organization grow” Then what is going wrong? Related: 5 Tips that Improve Your Marketing Solutions to Increase Sale in 2015
By: Jonathan Osorio
Mar 09, 2015
5 Killer SMART Business Goals Examples
Maybe you have assumed it is very difficult - and time consuming - to create your organization's business goals. Arguably, I've been in this situation too, sited in front of a computer, with a note-sheet-paper, trying to discern what my organization is requiring to achieve the success needed and desired, and how to discover the way escalate to the next level. That's why I have created these 5 SMART Business Goals Examples with the purpose to help you to have amazing ideas to boost your organization. By the way, I'll take a general Business Goal with the intention to transform it in a SMART Business goal.
By: Jonathan Osorio
Mar 04, 2015
15 Toxic Business Goals Examples
WARNING: All Business Goals Examples mentioned here are highly toxic! Please do not put them into practice, or include them in your business plan. These examples impair concentration and achieve nothing specific. Only consists of good intentions, desire to grow but with little foundation to achieve them.
By: Jonathan Osorio
Feb 26, 2015
I Don’t Have Time to Set SMART Business Goals and Objectives
Time is the subject of films like one starring Justin Timberlake "In Time", on which it’s the way of how the company pays the character. In the movie the time time was used as payment for any transaction and although it might sound crazy, that isn’t far from reality. Why is time scarce? Think for a moment if it’s not true that we sell our time. Our employer pays for our hours worked and those hours can’t be taken back. How long ago were you just a child going to school to enjoy yourself with friends without thinking how much work you need to be able to meet your expenses.
By: Marcela Orrego
Feb 18, 2015
X Reasons Why We Don’t Reach Our Goals: Marketing Solutions
There are many business owners which do not reach their goals at the end of the year. We all have goals on January 1st which we wish to accomplish, either personal or work related, but as soon as the first week begins a lot of them end up forgotten. There are many reasons why we don’t meet our goals; we will analyze some of them here.
By: Marcela Orrego
Feb 11, 2015
What you Need to Learn from SMART Business Goals
Essential Advantages Of Using Smart Business Goals Global thought-leader and business prediction guru, David M. Raab, the CEO and contributing marketing analyst for Gleanster, is currently urging CMO's to move forward in understanding that smart marketing is not a simple set-up data automation software and just letting it go. Smart marketing requires us to know our customers beyond their demographics. Looking outside the CMR systems we must also develop a unified view of our target customer behavior.
By: Marcela Orrego
Feb 03, 2015
Blogging Best Practices: How to Be an Effective Blogger
Are you thinking of becoming a blogger? If so there are a few things you need to know. You need to be an expert on what ever you decide to blog about. Another thing you need to know is that having feedback is good think. Below you will find some other ways to become and effective blogger.
By: Marcela Orrego
Jan 28, 2015
Marketing Solutions: Strategies to Convince Your Potential Customers To Buy From You
You need to be convincing. You can focus on your persuasive selling abilities but what matters most is that you make the most of your time in front of your potential customers. People are less interested in your sales ability than they are about your ability to solve their problem or need. Are you asking the right questions to hold your potential client's interest? If not, you're losing money and you're not helping your client or customer.
By: Marcela Orrego
Jan 13, 2015
Spend More to Make More: Digital Marketing ROI
While many online marketers are already seeing the wisdom of allocating money toward digital marketing activities, some marketers may not be catching onto the necessity as fast. You definitely need to set aside funds to enhance your digital marketing roi if you have experienced one of the following issues:
By: Marcela Orrego
Dec 15, 2014
4 Most Commonly Used Free Tools for Keyword Planning on Your SEO Plan
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” This was one of the famous quotes from Abraham Lincoln, the popular President of the United States in reference to the importance of having the right tools for the work that one is going to embark upon. Before starting with the list of the free tools for keyword planning at the moment of creating an SEO plan and positioning it on search engines I want to make clear that there are many mistakes which can destroy your SEO plan and these tools are merely databases which can help determine which keywords have a higher search volume and what is their competition and popularity at this moment or at any given time.
By: Marcela Orrego
Dec 08, 2014
My SEO Sucks, What Does SEO Mean when my sales are decreasing?
Once I am aware that my SEO sucks, how can I figure out the answer to what does SEO mean and what do I do when my sales are decreasing? A clear indication that your SEO is having no practical effect is that you can no longer tie any business growth or new profit to the use of your SEO in your marketing campaign, and therefore that it is no longer affecting your business growth. You can detect this in your profit margin, lead generation, and in the behavior of your customers. If you can not identify any new business or referred business from your SEO efforts, it is time to reevaluate your business growth strategies and marketing plans.
By: Jonathan Osorio
Dec 02, 2014
5 Tips that Improve Your Marketing Solutions to Increase Sale in 2015
Marketing solutions should have one goal in mind and that is to increase sales. To achieve that goal, it is important to create an integrated marketing solution so that all of your marketing efforts work together to build awareness of your company, convince people to purchase from you rather than your customer and create long-term relationships with consumers so that they return to purchase from you again. These tips can help you integrate solutions to achieve those missions.
By: Marcela Orrego
Nov 25, 2014
Warning: These 5 Mistakes Will Destroy Your SEO Plan
Every person who has ever used SEO on their website knows that it’s a complicated field with many nuances, changes and rumors, which makes it difficult to tell what really works. Some people spend money to position a website and over the course of several months realize that SEO is not yielding the results they want. In many cases it’s because they deviate from the basic truths of SEO. Learning is the first step, so we are going to cover the 5 most common mistakes that can destroy your optimization plan.
By: Marcela Orrego
Nov 19, 2014
What are the Cost Benefits of Outsourcing a Miami SEO Company?
You might be telling yourself right now, should you outsource your Miami SEO Company? There are many cost benefits why you should outsource your SEO Company. Let’s take a look at some statistical numbers explaining outsourced SEO. According to the Search Engine Marketing Professional Organization, if you were to hire a US or Canadian SEO in-house professional with at least 5 years experience, you better be ready to spend on the low side of $100,000 per year. Now don’t forget, these numbers do not cover what it would cost you to train, provide benefits, recruit, and infrastructure costs.
By: Marcela Orrego
Nov 14, 2014
5 Best Online Marketing Solutions for Small Business
If you are running a small business, you know that marketing, when done right, generates leads – leads you and/or your salespeople can convert into sales. The explosion of social media, Big Data, predictive analytics, and many other online marketing solutions provide you with many, many options – the sheer number of which can be overwhelming. There’s no one-size-fits-all approach, as every business is unique. However, there are commonalities to the online marketing plans of the most successful businesses, which you can draw from when designing your own.
By: Jonathan Osorio
Nov 06, 2014
Website Ideas: How To Create An Attractive Website Content Writing
Do you ever landed on a website hoping to find the answer or information to solve a problem and when you are on that website you realize that there is no information relevant to that topic. How do you feel? You can experience a sense of deception, emptiness, or frustration when you realize that the information published on this site does not meet your expectations. To avoid this we have made a list of best practices for developing compelling website content writing to your visitors.
By: Marcela Orrego
Oct 30, 2014
3 Reasons Why Small Business Blog is Important for Your Organization
Are you a business owner or leader of an organization without a blog? If so, what's stopping you? There are all sorts of reasons why business owners and organization leaders are resisting the idea of generating potential relationships in networks through a blog. Whatever your reasons, it's time to revisit the benefits it can provide you small business blog:
By: Jonathan Osorio
Oct 27, 2014
How Much Does a Website Redesign Can Cost?
This is the question that many local business owners are asking to Google, you came to this blog because you want to know, how much does make a website redesign can cost? The explosive growth of Internet users and the large number of possibilities to get new customers make this not just a luxury, much less a matter of image, having an effective website is an absolute necessity.
By: Marcela Orrego
Oct 20, 2014
Web Solutions that Influences in Online Reputation?
The quality of the products or services of a company are those the web solutions that generate the most satisfaction or customer dissatisfaction, but what about the redesign of your website? Can you get to build a good reputation or bad web design?
By: Jonathan Osorio
Oct 14, 2014
Why A CEO Needs to use 21st Century Online Marketing Solutions
The internet is the great equalizer of all businesses if the right marketing strategy is used. In the last 10 to 15 years, marketing has changed drastically to include online inquiries. Potential customers are not only looking to purchase items, they are doing pricing comparisons, how the item works, other customer reviews, and company reviews. Within the last two to three years, the marketing solutions has further changed from an outbound strategy, where a company sends out it's message to thousands of potential customers, to an inbound strategy, where a company creates consistently valuable marketing content through a variety of channels that draws customers to your website.
By: Marcela Orrego
Oct 09, 2014
Why Content Marketing Services is the Way to Hit your Competitors
If you are a business owner, business manager or if you had been put in charge of marketing you're sure to benefit from content marketing services. You don't have to do it alone. There are inbound marketing specialist that are qualified and eager to assist. You can use the content marketing services specialist that offer free consultations for online marketing. These consultations are free for any business that can benefit from internet based marketing.
By: Marcela Orrego
Oct 07, 2014
Why It is Hard to Find Website Solutions That Actually Work
Is your website failing to bring you business? If you are a small business entrepreneur, finding a solution for your business on the web can be a daunting process. You may have some experience with website design or think you can learn enough to get your business on the web, or maybe you have a friend that has volunteered to build your site. Websites built on the fly, without careful thought and design are destined to fail.
By: Marcela Orrego
Oct 02, 2014
What I Need to Develop my b2b Website Content writing more Attractive
For any Website SEO plan to succeed, we must not lose sight of a third aspect: the web content pages. In the field of what does SEO mean, it is not enough to know how to optimize a URL or the structure of a site. Very synthetically, this concept could be defined as the place where users come to learn about a particular subject, and in which the visitor is not redirected to other subsections.
By: Marcela Orrego
Sep 30, 2014
How a Website SEO Analysis Can Help Me to Increase Sales
Are you interested in boosting sales on your company website? As a business owner, boosting sales and customer following is vital to continuing business. With the increased use of the internet, many business owners and companies turn to website SEO analysis as a way of increasing these sales. By building a business website and using SEO analysis software to analyze the optimization of your website's content, you'll understand how online marketing works. What does SEO mean does just that: it allows you the chance to market to customers online. However, it's important to understand what SEO analysis is before deciding if it's right for your business (although, it most certainly is).
By: Marcela Orrego
Sep 25, 2014
How to Manage Your Website Redesign Process?
It's no a secret that certain aspects of the Internet are changing every day, and organizations are constantly redesigning their websites in order to remain relevant in the digital marketing. Before starting with your website redesign process we have a strategy with clear guidelines for good planning and execution for successful redesign. Careful planning and site infrastructure are key to ensuring positive outcomes.
By: Jonathan Osorio
Sep 22, 2014
What Does SEO Mean for my Organization?
Organizations need to be concerned about the SEO content of their website in order to garner the most attention online. If you are in charge of the website needs for your organization, you will want to read this information to help you get the most out of your website.
By: Marcela Orrego
Sep 17, 2014
4 steps to unify your Smart marketing and sales efforts
When a company understands why it’s important to have a clear sales process as a part of its strategy it’s time to move to the next steps to improve the relationship between marketing and sales and make it even better.
By: Marcela Orrego
Sep 12, 2014
What Should I Look in My Website SEO Analysis?
In recent years, the SEO analysis (short for search engine optimization or search engine optimization) has become a cornerstone of any online marketing campaign. However, despite the good results offer several factors you must be keep in mind if you want to have a successfully website SEO analysis.
By: Marcela Orrego
Sep 08, 2014
5 Quick Tips About Social Media Plan for Your Business
It's truly the dawn of a new era and has been for some time now since the advent of social media into the market place. If you are a business owner like me, one of your biggest challenges is to drive traffic towards your business products or services. This can be an overwhelming and often frustrating thing to deal with but there is a solution.
By: Marcela Orrego
Sep 04, 2014
How to Optimize Twitter Business Account to Generates Revenue and ROI
Businesses that succeed know that social media is the way to draw an audience and Twitter is the online social conversation king. If Your company have a twitter profile for more than 1 year and do not Generates Revenue and ROI now is the time to Optimize your Twitter Business Account. There are a few simple things, which will insure that you are making the best use of Twitter to generate revenue and get the most ROI (return on investment).
By: Jonathan Osorio
Sep 01, 2014
How to Use Social Media Marketing Plan to Attract More Sales
In this day and age, it's simply not enough to have a website or any other traditional form of advertisement. According to the 2013 eMarketer report, nearly 2 billion people worldwide use social networks that's one out of every four people. Some people think of social media as a virtual hangout, but over the years it's become a powerhouse in marketing. That's why we're here to give you this helpful guide on how to create the ideal social media marketing plan for the utmost optimization.
By: Jonathan Osorio
Aug 25, 2014
Why Social Media Presence is One of the Marketing Solutions
Is social media a part of your marketing strategy? More individuals than ever are actively using social media. You probably accessed your LinkedIn account, your Facebook page, and responded to a few tweets before breakfast. LinkedIn has over 100 million users worldwide, and YouTube has that many visitors in the United States each month. Wouldn't it be great to have some of those visitors also interested in your products and services?
By: Marcela Orrego
Aug 21, 2014
How Marketing Tools Can Help Your Sales Team to Increase Revenue
As a Business owner, we track so many different data points to increase revenue and better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply means that when reporting your results to your executives, it’s crucial to convey your performance in a way that your C-suite can get excited about.
By: Marcela Orrego
Aug 18, 2014
4 Ways to Improve B2B Customer Relationships With The Use Of Twitter
According to Gallup.com, there are only approximately 13% of business-to-business (B2B) customers who are fully engaged. This information was collected and analyzed due to a Gallup study of thousands of B2B customer relationships. While pricing, speed of service or product delivery and company efficiency are very important when it comes to running a B2B company successfully, in this day and age, you have to find ways to set yourself apart from competitors. Do you, as a B2B company, have working knowledge of the specific marketplace in which your clients reside? Have you developed a keen expertise on your client's service or product in which they sell? If wanting to grow your company's reputation and profitability, you and your colleagues must look past your great pricing and superb service and into the realm of modern company differentials.
By: Jonathan Osorio
Aug 14, 2014
Think You are Cut Out For Doing B2B Social Media Strategies? Take This Quiz
You are keenly aware that social media plays an expanded role in the way customers are informed of new products, and even how they determine whether or not to be return customers, but do you know if your business has the social media presence it needs to keep up with today’s market conditions? Take this quick quiz to see if your current B2B Social Media Strategy is best for your company.
By: Marcela Orrego
Aug 11, 2014
Common Misconceptions About Twitter Profile Picture Size
In the ever-changing world of technology, social media has become a major asset to business owners and consumers alike. These days, it is just not enough to have the credentials and a highly accredited business (with an occasional brochure inconspicuously showing itself on the front desk) without proper marketing skills. Taking advantage of up-to-date marketing techniques--particularly online marketing techniques--is an invaluable skill for driving more traffic to your business.
By: Marcela Orrego
Aug 06, 2014
How to Make Your Organization Website Mobile-Friendly
Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketer looking to take advantage of mobile: optimize for mobile devices.
By: Marcela Orrego
Jul 31, 2014
How to optimize your b2b Twitter Bio for business in 5 minutes
As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print and digital are not as effective as they once were. Increasing your advertising budget over the prior year may give you a minor sales bump, but the added cost is not generating what you expected.
By: Marcela Orrego
Jul 28, 2014
How to Attract Latin America Customers with e-mail Marketing Solutions
According to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a relationships with their customer over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.
By: Marcela Orrego
Jul 24, 2014
6 Ways to Improve B2B Customer Relationships With social media content
Improving customer relations, so they endure over time, translates into a successful business. Compare your company’s plan with the six points listed below. Are they in sync? If not, you’re probably out-of-sync with your customers. Using social media content to improve your b2b customer relationships is an art, not a science. Once you get past the mechanics, you have to watch, evaluate, and listen to your customers. The new face of customer relations is social media.
By: Jonathan Osorio
Jul 21, 2014
The Worst Advice We have Ever Heard About Inbound Marketing Agency
It is no secret that inbound marketing has replaced traditional marketing—and convincingly so. However, against this reality, some marketers have been tricked into taking worst advices that would turn out to be unproductive. When asked about the worst advice they have ever heard, b2b marketing agency and business owners say more doom has been out there for a while now. Here are a few of the worst advices about inbound marketing agency. It can make you feel like sealing your ears when you listen to these pieces of advice!
By: Marcela Orrego
Jul 15, 2014
Online Marketing Suggestions: How to Convert Website Traffic Into Leads
There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. Our Online Marketing Suggestions before thinking on converting website traffic into leads you should first have already launched your blog, optimized your site for search engines, and started participating and promoting you content via social media. After several weeks executing all those previous activities your should start to see a spike in your website traffic. Good job! Now let's see how to create your B2B lead generation strategy to convert those new visitors into potencial customers.
By: Marcela Orrego
Jul 10, 2014
How to Create a Small Business Marketing Content
Great marketing content is one defined by its good quality messaging and its capacity to generate visits and engage visitors. When you have professional but creative content in your blogs you are making it viable to engage visitors to get to know and learn more about the subject of your marketing purpose. The small business marketing content you put out there should be the type of content that should have the merits of a longer shelf life, with prolonged relevance to attract inbound genuine clicks for a long time. This type of b2b content marketing thrives as “evergreen” content, i.e. content that continues to generate traffic for a long period of time. For such business content, you might want to include how-to-videos and blog posts, white papers and explainer pieces. Your marketing content doesn’t just have to define your product or service; it has to be clear and easy to understand what you are providing to your target audience.
By: Jonathan Osorio
Jul 03, 2014
How a Small Distribution Business Increase Revenue
Increase Distribution Business Revenues with Content Marketing In 2008 River Pool and Spas was struggling to stay open during the early years of the downturn in the economy. Faced with the possibility of having to close its doors, its owner - Marcus Sheridan - was looking for a way to increase sales and save his business. Sheridan wasn’t a novice to the internet marketing world. Over the previous years he had spent hundreds of thousands of dollars on banner ads and pay-per-click campaigns that brought customers to his doors, but didn’t produce the needed uptick in sales. Like many small distribution business owners Marcus spent much of his time educating the shoppers that came through his doors about his products and answering the various questions that they had. His frustration grew as his traditional and internet advertising failed to bring in the type of people who were ready to become customers.
By: Jonathan Osorio
Jun 26, 2014
3 Steps to Identify the Best B2B Social Media Marketing Services
Social media marketing services have become popular lately, and experts say that this strategy is around to help businesses of all sizes score in areas they otherwise would find difficult. Small, mid-sized and large business as well need to find the best B2B social media marketing, but implementing an effective social media marketing service can be daunting. When trying to develop a marketing strategy, the big question that troubles marketers is the types of networks to use and how to keep customers engaged.
By: Marcela Orrego
Jun 23, 2014
How To Solve Problems With a Creative Marketing Agency
You are John Q. Public, and you own a fairly successful business so you don’t think you need to hire a creative marketing agency. Ask yourself this, why should you have just a fairly successful business when you can have an extremely successful business?
By: Marcela Orrego
Jun 16, 2014
5 Smart Ways to Combine Effective Email Marketing Strategies
Though a relatively new concept, email marketing is a perfect medium for creating and sustaining business relationships. However, it is important to know ways of combining effective email marketing strategies to build loyalty and improve the bottom line of your business. Early adoption of email marketing can give your business can create a new twist and help you remain on top of the game. Here are 5 smart ways to combine effective marketing strategies to generate not only income but also increase Web traffic:
By: Jonathan Osorio
Jun 12, 2014
How Small Businesses Should Approach Working With an Internet Marketing Agency
In this video Ben Wood - Google Director, Channel Sales Americas will discuss how small businesses should approach working with an Internet Marketing Agency, what resources the Google agency team provides, and the importance of working with an online professional.
By: Jonathan Osorio
Jun 09, 2014
How to Thrive Your Small Business Sales In a Hyper-connected Marketplace by Arjan Dijk
In this video from Arjan Dijk - Google VP, Global Small Business Marketing the author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace. How we can be effective with Social Media, Keywords Research and Trends.
By: Jonathan Osorio
Jun 05, 2014
How To Grow Your Business With Google Using AdWords - Fred Vallaeys
In this video Fred Vallaeys - Google AdWords Evangelist will examine how businesses can navigate online advertising and expand their online presence through smarter insights - leading to greater customer engagement with digital ads. This video will give you good ideas how to attract new customer and increase your website traffic with Google Adwords. Also, how to grow your business using Google Local Business Pages, and other Google Business Services to increase your Online Marketing Reach.
By: Marcela Orrego
Jun 05, 2014
5 Tools Everyone In The Marketing Hiring Industry Should Be Using
The marketing hiring industry has never had it so easy and so hard to find good talent. The Internet has made it possible to search through thousands of candidates and provides quickly, but that same feature has made it possible for tens of thousands to throw their hat into the same ring as well. That said a good online marketing agency or expert can do wonders for brand development, so going through the hiring process and the marketing hiring industry is a necessity. Here's five easy tools to use to make the work easier.
By: Jonathan Osorio
Jun 02, 2014
5 Essential Steps to B2C marketing strategies
You and B2C Marketing There’s a bottom line to everything, and your bottom line should be marketing your product or services to the consumer by driving home the point that they need your assistance. If you can’t focus on the benefits of your product within the first twenty seconds of contact, you lose them.
By: Marcela Orrego
May 29, 2014
Why my SEO plan is not Working and How to Fix it
More than ever before online presence has become an essential aspect for all businesses seeking to explore the most complex and growing market that characterizes the computer age. Creating a website is not all that a business needs to leverage the power of the internet. Marketing executives need to understand how to fix SEO plan that can turn internet users into customers and improve return on investment. A perfect guide on how to create a SEO plan is what you need to make your website profitable.. Also, Knowing that plan can help you unpack the benefits from SEO strategy. Here are some common things why your SEO is not working.
By: Jonathan Osorio
May 26, 2014
Hot Online marketing Strategies For a Successful B2B Marketing Blog
Writing an online marketing strategies for a business bolg involves far more than just posting a paragraph every day or frequently about company activities. The approach needs to be part of a master plan that includes an overarching goal or message. Without a common theme driving every post, blogs quickly become confused, chaotic, and lose readers very quickly. Instead, a business should make every effort to ensure its marketing blog is tied into the overall marketing plan of the business so that every post serves a purpose in brand development, customer connections, and hopefully sales.
By: Marcela Orrego
May 22, 2014
What is the Key to Understand Online Marketing Goals?
The prerequisite to understanding pursuing effective and relevant online marketing goals is to recognize that any effective marketing must contain an online component to reach all potential consumers of the product being sold. That is the fundamental behind answering the question of what's the key to setting these goals. Without having an accurate perspective on effective, relevant marketing plans, no clear online goals can be formulated. Top business leaders must develop and implement procedures which drive consumer behavior to respond by wanting more of the item being marketed, in such a way that their purchasing behavior reflects the goals. objectives and expectations established by the organization.
By: Marcela Orrego
May 19, 2014
5 Quick Tips About How to Find the Right Online Marketing Team
As a small business owner I understand how important it is month to month to think of new and creative ways to bring in new customers, increase your brand awareness, and maintain loyalty from your existing client base. This can become ever increasingly stressful, not to mention time consuming.
By: Jonathan Osorio
May 15, 2014
How Social Media Marketing Generate Revenue and ROI
Many companies are attracted to and yet frustrated with social media, trying to figure out a way to generate revenue a return on investment with resources committed to the platform. Much of this frustration has to do with not fully understanding how social media efforts and related campaigns actually convert to new revenue.
By: Marcela Orrego
May 12, 2014
Internet Marketing Strategies: Popular vs. Effective
Most Business Owners, no matter how big or small the company is always looking for ways to improve their product or service. The most traditional uses of marketing in this day in age involves networking via internet and social media. Social media has proven to the most popular form of advertising. However, there is a gap when it comes to employing effective marketing strategies’ for some business owners. Technology has replaced the daily newspaper that was at one time the most reliable forms of communication. People rely heavily on social media to receive the latest news, politics, and information in reference to products or services needed. Gaining notoriety becomes vital in order to increase sales and attract a large customer base.
By: Marcela Orrego
May 08, 2014
10 Things Your Competitors Can Teach You About Miami SEO Company
SEO marketing has come of age and businesses have started to channel a lot of their efforts toward this online marketing strategy. If you haven’t set up a website yet, you certainly are losing and for those who have build a website but don’t see traffic coming their way, now is the time to do a bit of research. A competitor with a powerful website that yields better search engine rankings can give you a run for your money. Here are the ten things your competitors can teach you about Miami SEO company to help you break from your unprofitable SEO marketing strategies.
By: Marcela Orrego
May 05, 2014
Effective Tips to Increase Customer Retention for Small Business Owners
Having a good customer retention program in place enables you to identify, track and promote your customers based on loyalty. The quality of the service you rendered to customers determines the rate of retention. With the changes in the current business model, the power has entirely moved to the customer with the current market shift making the internet in control of customers. The internet gives the best business support for both sellers and buyers, and its proper utilization yields positive results. Additionally, social networks like Facebook, Twitter and LinkedIn have become powerful marketing tools to increase customer retention. Strategies for increasing customer retention for small business owners include:
By: Jonathan Osorio
May 01, 2014
Learn How to Create a Killer Email Marketing Campaigns
Every day, business owners are confronted by challenges of how to create exceptional, effective, and killer email marketing campaigns that can bring new insights and turn around the bottom line. While email marketing has come through to help many businesses achieve once difficult goals, the fact is most businesses are not getting optimal benefits because of less than stellar email marketing campaigns.
By: Jonathan Osorio
Apr 28, 2014
7 Simple Online Marketing Suggestions for Your Website Content Writing
What is the one element on your website that has the power to persuade, excite, and satisfy visitors so that they buy your products or services? Your online Website content. Words are powerful, but modern attention spans are limited. You must learn how to make the most of your online website content writing to generate leads and increase sales conversions quickly or risk losing that customer for good. Here are a few easy online marketing suggestions to maximize your content marketing efforts.
By: Marcela Orrego
Apr 24, 2014
The Role of Internet Marketing Plan for B2B
Media technology has been changing rapidly in the past few years and the acceleration shows no sign of letting up. This mandates change in all sectors and industries but particularly in the role the of an Internet marketing plan for B2B. Why? Because of the huge impact it has on the bottom line and because the competition is striving to keep up with you. Although tech changes are making this possible, it's important to realize that unless a shift occurs on the human side, it's all for naught. Mindsets and corporate cultures must change and resisting change to the new norm is folly. This article illustrates some points that will bring your marketing staff and management up to speed on changes in this competitive marketplace and help them to collectively develop a strategy.
By: Marcela Orrego
Apr 21, 2014
Marketers Most Common Questions About Marketing ROI Formulas
When it comes to running marketing campaign, most marketers know that in order to get customers they have to implement a solid marketing strategy. However, few marketers understand that a truly successful b2b marketing strategy requires the launch of a well coordinated plan of attack. They piecemeal together a few ideas they've picked up from colleagues, marketing gurus, and a couple of Google searches and then sit back and hope for the best such as setting out brochures, handing out business cards or even setting up a few commercial spots on local cable television. Unfortunately, these haphazard marketing plans rarely produce the return on investment that most marketers hope for, leaving them even more frustrated than before. It's in these cases where having a marketing ROI formulas that works is essential.
By: Marcela Orrego
Apr 17, 2014
Why You Need an Internet Marketing Consultant
Internet marketing is such a highly specialized and complicated marketing automation model which has today become a progressively important aspect of virtually every company’s marketing mix. If you just take a look at viable data out there about internet marketing consultant, you will see that internet marketing is such a huge business model today. Growth in internet marketing revenues in 2011 in the United States alone is reported to surpass those of cable TV and nearly exceeded those of broadcast television.
By: Marcela Orrego
Apr 14, 2014
4 Tips for Small Business Marketing Blogs
If you want people to learn about your business, service, benefits and how to solve problems with your solutions, then using a Small Business Marketing Blogs can provide that connection. Unlike traditional advertising, email blasts, newsletters and similar, blogs provide an entirely different picture and conduit to bring in customers. The reason has to do with the nature of the tool: it provides valuable information to consumers that they may not be able to find anywhere else. Think of a Marketing blog as a reference library. People constantly use the Internet to find answers to questions. That answer may eventually lead a person to calling a business for a solution, but that's not the first thing that was being looked for. Instead, people often put in search queries trying to find out how to solve a challenge or what is the best process to use to fix something.
By: Marcela Orrego
Apr 10, 2014
How to Find a Skilled SEO Miami Expert
To build your presence online and to attract new customers, it is so very important for your website to become as prominent as possible. While purchasing online advertisement space is one way to go about it, there simply is nothing as helpful as an impressive search engine result. While you might spend thousands of dollars on advertisement space, this only helps you for a short period of time, and you must continually pay for the ad space to reach your desired clientele. With search engines, if you have a high search ranking, anyone who is in the Miami area and searches for your particular services is going to see your website information.
By: Marcela Orrego
Apr 07, 2014
6 Keys to Understand What is ROI in Marketing?
Instrumental to understanding this point of what is ROI in marketing is knowing that ROI is the rate of return on a particular investment. That investment has been made to obtain a final result from that investment. Various factors can affect the return when it is being measured. The return is usually influenced by input into the project from outside sources, One form of input which is less tangible due to its nature is the effect of marketing and what, if any return on an investment it produces. Ordinarily, in order to determine the return, or ROI, on an investment of something valuable, the value of the before- and after-states of the item can be considered.
By: Marcela Orrego
Apr 03, 2014
How an Online Marketing Solutions Can Help Your Company?
Once upon a time, there was a young woman whose dream was to own her own designer clothing store. She worked so hard at putting all her thoughts and plans on paper, and figured that she had it all wrapped up in a nut shell. Nothing could go wrong. But nothing was going right either.
By: Marcela Orrego
Mar 31, 2014
Top 5 Digital Marketing Trends to Generating Qualifying Sales Leads
The internet is used today by the majority of adults in the United States. We use the internet for product research, to talk with our friends, to look for service providers and to get our news. If you are not on the internet and you have a small business, you are not following the digital marketing trends your competition is and you are losing out on business because of it.
By: Marcela Orrego
Mar 27, 2014
5 Genius Content Marketing Ideas for Blogging
If your business is starting a serious take on inbound marketing, then you realize the importance of content marketing strategies. By producing content that is specifically designed to interest your target audience, you will draw new viewers and convert new customers. Here are some genius content marketing ideas blogs for business readers will love to get you started:
By: Marcela Orrego
Mar 24, 2014
10 Tips Before your Jump in a Website Redesign Process
It’s no secret that certain aspects of the Internet is changing daily, and businesses are constantly redesigning their websites in order to stay connected with the marketplace. A well-respected miami web design company must adhere to strict guidelines in order for the redesign process to be a success. Careful planning and keen infrastructure are keys to gaining positive resuls.
By: Marcela Orrego
Mar 21, 2014
6 Metrics To Improve Internet Marketing ROI
You give it your all and the results are not what you anticipated. Internet marketing solutions ROI (Return on Investment), like most other venues in marketing, is not an exact science. How can you improve your ROI without adding expenses to your marketing budget? How do you present results of social media, banner ads, email marketing?
By: Jonathan Osorio
Mar 17, 2014
The Biggest Difference Between Online Marketing vs Advertising
Every business strives for improvement in reaching their long-term goals and visions. While there are many strategies to reach the vision, advertising and online marketing strategies are two key factors which play an important role in getting there. There are many similarities between the two factors, but there are also many differences between marketing vs advertising as well. The difference between marketing and advertising is explained below. This will help you as you plan for the future of your business.
By: Marcela Orrego
Mar 13, 2014
How to Measure Your Internet Marketing ROI Campaign
Sure, an advertisement’s placement on the web is important, but if you don’t know how it’s performing it isn’t much good, is it? Ads are supposed to be a vehicle that drives traffic to your site, and marketers are charged with using that data to determine the viability of an Internet marketing ROI program.
By: Jonathan Osorio
Mar 13, 2014
The Power of Non Profit Organization Blogs
Non Profit Organization Blogs has become a very popular way to attract new members. Blogging for Non Profit Organization usually requires posts published anywhere from once a week to once a day. Each post serves as an important draw to new visitors in the target market. Attracting New Viewers Organizations use blog articles to attract viewers who may have never heard of their intitution before, but are part of the target market that they believes is their best member. As viewers search for topics they have an interest in, relevant articles appear in the search results and lure the reader to your non profit organization website. This attracts a wide number of viewers who are not looking for a specific service in your non profit website, but may be intrigued to purchase or have need of one down the road.
By: Jonathan Osorio
Mar 10, 2014
Top 10 Blogging Best Practices you Must Read Before Creating your Blog
Are you a small business owner without a blog? If so, what is holding you back? You surely have heard other business owners tout the benefits of blogging, but for some reason, you have yet to start one. There are all sorts of reasons why business owners resist the networking potential of a blog. Whatever your reasons may be, it is time to reexamine the blogging best practices because you could be missing out a valuable tool that helps you grow your business.
By: Jonathan Osorio
Feb 27, 2014
How to Improve Website Traffic and Generate Quality Sales Leads
Mark Hunter, a sales expert, once said: "Sales is a contact sport. It takes contact to make sales." Generating quality sales leads used to be simpler. In this case, simpler means more direct. Many of you began your business to business sales careers in an era when generating sales leads meant physically driving to the prospective client, picking up a dozen donuts or a half dozen sandwiches and speaking directly to the office managers and owners of the businesses you wanted to present your product to.
By: Jonathan Osorio
Feb 24, 2014
Simple Lead Generating Website Ideas for B2B
Creating lead generating website is a vital part of B2B marketing, and in the Information Age, the web is a great place to look. Using the Internet the right way can be a highly effective way to do the kind of soft selling (or "informing people about your product") that gets results. Here are some simple lead generating website ideas.
By: Jonathan Osorio
Feb 20, 2014
Top 10 Website Redesign Techniques Use by Web Design Companies
When it comes to website redesign, there are number of trends that website design companies are focusing on. So it’s smart for a business considering a change-up of its old site to be aware of what sort of proposals will be coming in a design discussion. Five of the most popular changes are listed below. Response Design This is the feature that allows a website to interpret what sort of marketing tools a person is using (desktop, tablet, smartphone) and then send that user the appropriate website view for the fastest response. The interesting fact is, however, that Responsive Design is still growing and developing. So what was created a year ago can be markedly different from a site designed today. Whatever the case, matching a user’s tool for the best viewing just makes good business sense, especially with customers on the go.
By: Jonathan Osorio
Feb 17, 2014
How to evaluate a website performance and productivity
If your company was asked how to evaluate a website it owns, what would the answer be? A quick look to see how many people have visited the site? The number of sales generated directly from the site over the last month? The number of comments on a social media page about the content? a website Performance doesn't fall under one particular metric, which makes it a bit more difficult to manage as a viable asset. However, understanding how to gauge the sites performance can help tremendously in identifying what should be changed to make it work better.
By: Jonathan Osorio
Feb 14, 2014
10 Tips How to Select Your Redesign Website Development Company
Web development, is an extension of your brand on an online platform. A redesign website development company, is going to demand, that you have a clear understanding of what you are trying to communicate. In addition, before setting out to redesign your website, there are ten essential tips, that should be considered, before selecting a web redesing company:
By: Jonathan Osorio
Feb 12, 2014
5 Simple Online Marketing Strategies Used by the Best Creative Agency
You have a great business, and you have taken years to build it. The problem you may run into is that online online marketing strategies methods have changed over the past 10 years, and what worked fine a few years ago are not drawing in the number or quality of customers it used to. You know the Internet has become a popular way to grow a business, but you are not sure of the best way to do that. Marketing agencies are what you need; an unseen partner to help you stay ahead of your competitors.
By: Jonathan Osorio
Feb 10, 2014
Why a Website Development Company is Better Than a Freelancer?
The business world is different today than it was twenty - or even ten - years ago. Growing your business now means having an online presence. Not only do companies need to be present on the internet, but they must also be able to stand out in an online world inundated with information.
By: Jonathan Osorio
Feb 07, 2014
10 Reasons Why You Shouldn't Delay Your Website Redesign
A website redesign is a lot like a renovation of a physical business. It immediately catches people's attention and traffic because the place now looks up to date, new, and relevant again. Putting off such a chance can be both costly as well as painful for the growth of a business. Here are ten reasons to not delay such a change if it's up for consideration:
By: Jonathan Osorio
Feb 05, 2014
5 Best B2B Marketing Strategies to Generating Sales Leads
Every business that has plunged into online marketing is always looking for leads that can turn in a substantial amount of sales. However, the biggest challenge that most service providers face is identifying quality prospects that can be turned into sales.
By: Jonathan Osorio
Feb 03, 2014
How Website Evaluation Can Quickly Improve Your Website Performance
Your website is the face of your business on the internet. It's also a salesman, and like a salesman, your website should bring in leads and lead to new business. And for your current customers, it should be a valuable resource. If it's not doing either of these things, then it needs a facelift, and our website evaluation will help.
By: Jonathan Osorio
Jan 31, 2014
10 redesign techniques to increase website traffic
Redesigning a web page to increase website traffic is not uncommon as search engines change algorithms and companies develop new markets. However, there are some techniques to keep in mind during the redesign process. Know the Current Site Note areas that already demonstrate an increase website traffic. Review all analytics to determine high increase traffic and conversion pages. Even a minor adjustment could reduce the performance of a page, so consider leaving those pages alone.
By: Jonathan Osorio
Jan 29, 2014
The Hidden Scams of Generating Sales Leads
At some point, relying on your circle of friends and family and referrals to make new sales becomes insufficient to enable you grow your business. As such, you have to put in some money and/or effort in generating sales leads. However, you must watch out for the growing number of lead generation scams.
