What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
What is an Evergreen Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Evergreen Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic...
What is an Inbound Link? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Link? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most im...
What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words - Featured Image

What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be mo...
What is Mobile Optimization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Mobile Optimization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is...
What is Demand Generation? Inbound Marketing Terms Under 150 Words - Featured Image

What is Demand Generation? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationshi...
What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words - Featured Image

What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you t...
What is a Conversion Path? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Path? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into lea...
What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as...