What is Open Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Open Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate ...
What Are Content Assets? Inbound Marketing Terms Under 150 Words - Featured Image

What Are Content Assets? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
What is a Form? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Form? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A form is a field or set of fields a visitor completes on your website or landing page  in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn stra...
What is Email Personalization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Personalization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience,...
What does SEO mean? Inbound Marketing Terms Under 150 Words - Featured Image

What does SEO mean? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search...
What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing ...
What is Email Blacklist? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Blacklist? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blackli...
What is Marketing Automation?Inbound Marketing Terms Under 150 Words - Featured Image

What is Marketing Automation?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with inc...
What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email boun...
What is Email Campaign? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Campaign? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads ...