An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate is to determine the effectiveness of your subject line.
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
A form is a field or set of fields a visitor completes on your website or landing page in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn strangers into known leads.
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience, which can increase open and click rates, drive conversion rates and provide increased value to your audience.
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search engines have created a formula (Algorithm) to give priority to the most relevant content for users in the Search Engine Results Pages (SERPs).
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing efforts because they are an efficient and cost effective way to maintain contact with a target audience.
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blacklist determines if an incoming message is likely spam. There are both public and private email blacklists. Public blacklists are, as the name implies, available to the public. Private blacklists are unavailable to the public and unable to be queried externally. Private blacklists tend to be more strict than public blacklists. If you should end up on a private blacklist, it is not easy to determine why you were blacklisted, so it is important to follow these general guidelines when sending emails:
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with increased efficiency.
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email bounce rate can help provide insight into the overall health of your email list.
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads into customers. Effective nurturing comes down to sending the right email to the right audience at the right time. This means email campaigns aren’t one size fits all.