Web development, is an extension of your brand on an online platform. A redesign website development company, is going to demand, that you have a clear understanding of what you are trying to communicate. In addition, before setting out to redesign your website, there are ten essential tips, that should be considered, before selecting a web redesing company:
The first five address how each aspect effects your brand and its positioning.
1. Track current website rankings. This enables you, to gauge if your website development company, is truly aiding you in reaching more individuals, rather it being:
- Traffic to website
- Length of time onsite
- SEO rankings, for keywords ( this is crucial )
- Strength of domain
- Sales generated ( this is another metric that is directly measured by changes )
If you do not have a way to track these website metrics above, simply run Google Analytics, or HubSpot's cloosed-loop analytics.
2. Goals. by far give your website development company direction. Ask yourself, why do I need this redesign. True, your website has existed for a while, however, without clearly and concisely setting out why, how and when, the redesign could become botched.
Understanding, what gets your traffic moving. This has to be the most comprehensive, and pillar to a successful redesign website. Are your customers just going online searching organically, (looking for you on their own, SEO) and now what does SEO mean?, or are they loyal customers following you? Is your social media, pushing your customers when you have sales?
3. Inventory of everything. Track which pages have the most shared and viewed content, and communicate that with your website development company, so you don't lose your rankings, or SEO credit.
4. Check the competition. Know what is being done at present, and do not be afraid, to try new things, and compile a list that is sensible.
5. Measuring your Value. Do you know your UVP, and no it is not sunscreen. UVP is your unique value proposition. Take a detailed look at your website. Sound real. If you sound like a machine, your competitors will have and edge and you will lose your base.
Secondly, branding is imporant, but communicating the brand merits just as much focus.
6. It's Not About You. As much as you put together a business plan, and pushed this idea, your website is about your target market. You have to understand your demographic, and who you are reaching. Each slice of your website, is a persona, and in that persona, represents, a group of people or one person respectively.
7. Get Out there. When working with your website development company, be sure you completed a 301 directory, and can relay which page has the strongest SEO pull and build accordingly.
8. Make it Work. Make sure your website allows your consumers to have fun with your website, be interactive, and just enjoy being part of your brand, this creates online buzz and customer loyalty.
9. Content is "King." In the web-ring of cyberspace, a 100-blog or website, will beat a ten page blog, 99% of the time. Ten pages, wets the appetite. At first, it seems plausible, but its waste of time for you and your consumer. Blogging, is a great way to increase website traffic.
10. Bells and Whistles. Landing pages, and calls-action are debatable, but they create leads. RSS feeds anchor you with other organizations, groups and peoples, and shareability, is a trend, that is not going anywhere, use it to benefit your website.
All in all, these ten points, can truly make your web redesign, seamless and fun, but most importantly, grow your brand.
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