How Technology Has Changed the Way Students Search for a Flight School Business

Technology and search engines have empowered people helping them to take more educating decision before any purchase. A good example of disruption is Uber. They have changed the way people take a taxi cab in many cities across the world using technology and connecting active passenger with active drivers. The same thing is happening in the flight training industry. Google is connecting active students with those flight school business who are continually posting articles to answer their question in the different stages of their journey.

Would you like to be Uber or a taxi cab?

Taxi cabs are fighting pretty hard to shut down Uber but in reality people are choosing Uber because they understand the need of the industry and it is convenient in all aspects. So, is your school ready to embrace the change and connect with those active students who are looking for a flight school to initiate their career in aviation?

Learn: 3 Reasons Why Your Flight School Marketing plan Doesn’t Work

What has changed in them?

The students nowadays look for information on the Internet, but not any information. Their searching process has specific filters and criteria to meet and if your company, no matter in what field it is, doesn’t meet them, it is destined to fall from their grace and be left behind.

Part of the criteria they evaluate is the authenticity of the content they consume, which for your flight school means to create blog posts and social media interactions that are truly helpful and educational, and not falsely created just as a vain attempt to sell them something.

As well, the potential students now don’t like the more traditional approach of marketing (magazine/newspaper ads, snail mail campaigns, radio spots) and prefer something more tailored to their preferences, desires and needs; such as the approach of the Inbound Marketing that offers valuable and informative content to the audience, building a reputable image upon their trust.

Related Article: 3 Marketing Stages to Persuade Ideal Students to Select Your Flight School

The effects of the technology will continue to shape the way all the consumers seek for solutions for their problems or their needs and the companies looking to attract them have to follow suit to remain relevant and succeed!