How Important Admission Training is For Flight School Business

The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, they are key in causing a great impression and finish the job of the marketing strategy, whose ultimate goal is enroll more good prospects to your flight school.

Since they are part of the enrollment process, training in aviation marketing is specially important for the admissions team and these are the 4 aspects they must manage efficiently to be part of the improvement of the company’s enrollment process.

Know your ideal student (buyer persona)

The buyer persona is a conglomerate of the characteristics that the target audience possesses and helps to direct the efforts of a inbound marketing strategy (such as content creation and techniques to reach them) to a certain segment of people.

Having your admissions team knowing who is your buyer persona will make their job easier in regards of actually talking to them. If you know what a person likes, wants and also know what are the real challenges pursuing a career in aviation, it is easier to put yourself on their shoes and provide the information that they need, ending up in a higher chance of enrollment of the potential student.

Have a CRM

A CRM system is a tool definitely useful for any admissions team, given its useful features to keep information of clients and potential clients for all kinds of companies.

For the flight school business, it becomes the greatest ally for the admissions team because they can see in a quick and convenient way the potential students that may have reached out the school in some way and allows them to follow up and persuade them in an appropriate and effective manner to enroll at last in the flight school.

Solid students recruitment process

In the end, the recruitment process is a sale, so the admissions team needs to have the skills to be able to close a sale. 80% of consumers research online before making any decision, and flight training is not the exception. Therefore, your admission team needs to be prepared to help the potential students to overcome their challenges. Also, this team needs to identify how qualified is the prospect. You can use the B.A.N.T acronym (Budget, Authority, Need, Time) to really understand if the potential pilot is ready to receive the enrollment package.

Inbound sales training can bring to their attention insights that can help them in the persuasion of the potential students as well as giving them techniques to ensure the success of their dialogue with them.

Learn: How Critical is the Pilot Recruiting Process in Flight School Business

Admission and enrollment process

The closure of a sale is not the end, and the follow up of a sale is key to ensure the satisfaction of the client. The same rule applies to the flight school business, and in this case the follow up starts with the admission process.

The admissions team must guide the brand new student throughout the process of admission, solving all the doubts they may have still and being proactive with them, informing of anything that may seem of their interest thanks to the knowledge given by knowing the buyer persona.

As you can see, the aviation marketing training is important for your admissions team so every part of the company involved in the enrollment process is on the same page and with the same knowledge to combine their efforts for the good of the flight school.