Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
5 areas to improve before attracting international student pilots - Featured Image

5 areas to improve before attracting international student pilots

Attract International students
It is not a secret that every single flight school wants to grow and start attracting international student pilots. I’m sure you must be about to start the M1 visa or I20 process, which is the first requirement to start training those international students. But it is not enough just to have that permit, you also need to keep in mind the following:
Is your flight school a purple cow? - Featured Image

Is your flight school a purple cow?

Flight School Marketing
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beautiful things it has to offer. You get to the grasslands where all the cows are eating but, suddenly, there’s this kinda different cow that calls your attention. You get closer and closer and once you’re right in front of it, you see this cow is purple. A special and unique purple cow. During a TED Talk, Seth Godin told a similar story with the intent of teaching that in this hyperconnected and flooded with media advertisements, you have to be remarkably special to attract people and make them interested in what you are and what you do. Related article: How to Attract More Qualified Students So, is your flight school a purple cow? And, if it isn’t, what to do to make it one?
How Important Admission Training is For Flight School Business - Featured Image

How Important Admission Training is For Flight School Business

Aviation Business
The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, they are key in causing a great impression and finish the job of the marketing strategy, whose ultimate goal is enroll more good prospects to your flight school.
How Critical is the Pilot Recruiting Process in Flight School Business - Featured Image

How Critical is the Pilot Recruiting Process in Flight School Business

Aviation Business
The pilot recruiting process is one of the most -- if not the most -- important process for a flight school, because it is the one that brings the new blood to the school and keeps it always fresh and thriving. While doing this, it also benefits the marketing abilities of the flight school itself, and here we’ll explain what some good practices in the recruiting process can do for the flight school business.
3 Marketing Stages to Persuade Ideal Students to Select Your Flight School - Featured Image

3 Marketing Stages to Persuade Ideal Students to Select Your Flight School

Flight School Marketing
Give an introduction to the buyer persona explaining how this article will help them solve the challenge or what this article is about.
How to Set a SMART Goal for Your Flight School Marketing Plan - Featured Image

How to Set a SMART Goal for Your Flight School Marketing Plan

Flight School Marketing
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your flight school website visits you might understand what is your actual position in terms of visits in order to create a closer prediction.  You can get access to the number of visits to your website if you have installed Google Analytics or any other similar tracking system in your website.
How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!