First, you may be wondering what on earth is a SEO and how is it and a flight school blog going to help me and my aviation business grow? A SEO (Search Engine Optimization) is a term used by marketing types. It is the practice of using key words and links to improve and promote your website. It is the process of getting web traffic with free search results. In other words, to get more customers to come to your business site and to get you higher in the search engine ranks.
Relevant: 7 Best General Aviation Marketing Website Design
The higher you are in say a google search, the more people will click on the link to your aviation business. The more they click, the more they see you and your business. The more they see you, the more business/clients you generate and ultimately more money in your pocket.
So how specifically will a Flight School Blog help your website?
One, it creates more pages on your business website for the search engines to index. More then likely you have your home page, a page for services, and an about us page. Writing an aviation blog adds yet another page for cataloging. More pages, more key words, more search results. More potential clients viewing your school.
Two, it helps your aviation school get found by key words people who want to learn to fly search by. Let's say a potential client does a search on 'how to fly'. Or maybe 'benefits of flying', 'joys of flying', 'how to land a plane' and so on. If you have a blog with articles written with these specific titles, you have just increased your percentage of website hits based on these key words. Include these same phrases with in the blog, and results go up even higher. Are you seeing the trend? The more key words on your aviation school website used by your target audience, the better the chances they will find you.
Third, a flight school blog helps your aviation school get found. Those who are contemplating learning to fly would be enthralled at reading a first person account of flying. A blog which describes the beauty of the sky, the thrill of being in the cockpit, the bird's eye views and the skills they acquire from your teaching staff. Articles and perspectives from students, teachers and flight enthusiasts...just like them.
Why is Flight School Blog Important for Your Organization?
A blog specific for your aviation business needs. One that will generate more traffic to your company's web domain. A creative, entertaining and informational website tool to add to your aviation marketing plan and increase your school's earning potential. An additional way for your aviation school to take flight and soar higher into new territories. What are you waiting for?
Is your organization ready to grow?
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