First, you may be wondering what on earth is a SEO and how is it and a flight school blog going to help me and my aviation business grow? A SEO (Search Engine Optimization) is a term used by marketing types. It is the practice of using key words and links to improve and promote your website. It is the process of getting web traffic with free search results. In other words, to get more customers to come to your business site and to get you higher in the search engine ranks.
Did you know that aviation schools that make regular use of a blog receive 55% more visitors to their site? Research shows that blogging is a primary component in any inbound marketing strategy, especially when it comes to increasing one's bottom line. Plus, you can link your blog content with your social media sites, inviting interaction from both past and potential students. Blog articles can answer a potential student's specific questions about a flight school course. What exactly is covered for the overall cost?