Jonathan Osorio

Jonathan Osorio
Jonathan is director and founder of OnFocux an inbound marketing and web design agency. He is responsible for helping clients to generate leads every month and for teaching businesses how to build effective online marketing strategies.

Author's Posts

What doesn't work in a Digital Marketing Strategy? - Featured Image

What doesn't work in a Digital Marketing Strategy?

Digital marketing
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
The importance of the Buyer Journey in the Sales Process - Featured Image

The importance of the Buyer Journey in the Sales Process

Inbound Marketing
In order to have Buyer Personas or "ideal customers" is necessary to have certain content marketing actions with valuable content for each stage of the purchase cycle. For starters, you must understand what is the Buyer Journey about. This is one of the inbound marketing good practices that has became a fundamental pillar of this methodology. It is an active search process that a potential customer performs before making a decision and purchasing a product or service. This is why is very important to know who we are going to talk to and in which stage their purchase process is.
What doesn't work in a Digital Marketing Strategy? - Featured Image

What doesn't work in a Digital Marketing Strategy?

Digital marketing
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
What is a Cost per Lead? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Cost per Lead? Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
Cost-per-Lead, frequently abbreviated CPL, measures how cost effective marketing campaigns are at generating new leads. This metric is important because it provides a benchmark to establish sales goals, marketing budgets and the appropriate amount of money to spend per new lead.
What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
What is an Evergreen Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Evergreen Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic and brings in leads over time.
What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words - Featured Image

What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be most profitable, which allows you to proportionately target marketing spend and retention activities toward higher value accounts.
What is Mobile Optimization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Mobile Optimization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is to create a user friendly experience for visitors accessing your website from mobile devices.
What is Demand Generation? Inbound Marketing Terms Under 150 Words - Featured Image

What is Demand Generation? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationships with leads and prospects.
What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you to identify opportunities and challenges and adjust strategies as needed in real time in order to achieve key marketing objectives.