Sending the Right Marketing Email to the Right People - Featured Image

Sending the Right Marketing Email to the Right People

Marketing email
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at ...
What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words - Featured Image

What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your i...
What Is Content? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is Content? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are d...
What is HubSpot? - Inbound Marketing Terms Under 150 Words - Featured Image

What is HubSpot? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing, HubSpot
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan...
What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words - Featured Image

What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary, Social Media
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platform...
What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words - Featured Image

What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H...
What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the ...
What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A Marketing Qualified Lead, commonly referred to as MQL, is a contact who is more deeply engaged than a typical lead, but requires additional nurturing before becoming sales ready. It is important to ...
What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL ...
What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting ...