By: Jonathan Osorio
May 17, 2016
What is Acceptance Rate? - Inbound Marketing Dictionary Under 150 Words
Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted minus all failures, including hard bounces. The maximum allowable spam complaints for any email marketing campaign. Since the deliverability of email messages sent through MNB is partially dependent on the reputation of its users, most email marketing campaigns have a complaint tolerance of 0.1% (1 complaint per 1000 emails).
By: Jonathan Osorio
May 12, 2016
How to attract more clients with the content of your website
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind… Nowadays, we have smartphones in our hands.
By: Marcela Orrego
May 10, 2016
What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog.
By: Marcela Orrego
May 05, 2016
You want to be better! Never stop learning
It is amazing that the more I spend time doing what I love and brings me passion never stopped learning. In life there are two major obstacles that keep us from learn new things every day. Let's focus on two of them here.
By: Jonathan Osorio
May 03, 2016
What Does SERP Mean? - Inbound Marketing Terms Under 150 Words
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - PPC) in a form of advertisement which is paid by the company who wants to promote their services or products and organic results, which is gathering by search engine's algorithms. These results are displayed (rank) according to the relevance of the query.
By: Jonathan Osorio
Apr 27, 2016
What is a Business Blog? - Inbound Marketing Terms Under 150 Words
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers.
By: Jonathan Osorio
Apr 13, 2016
What is a Blog Post? - Inbound Marketing Terms in 150 Words
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this articles are part of a blog of an author or organization that wants to increase the thought leadership by publishing blog posts (articles) in the daily,weekly or monthly basis. Therefore, this article
By: Jonathan Osorio
Apr 07, 2016
Marketing Solutions: What do I need to win the confidence of my clients?
We humans since very young, develop the instinct of trust, when we’re babies, we move away from those strangers and seek our parents who are with whom we have had the first and closer emotional contact. It also happens that when we meet someone, the first thing we ask ourselves is will this be a person of trust?, What does he or she want from me? or How much can I trust this person? so we evaluate our relationships with time, we will share our experiences according to the confidence that we develop to those clients.
By: Jonathan Osorio
Mar 15, 2016
How to attract more clients with your website content
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind…
By: Jonathan Osorio
Mar 02, 2016
Miami SEO Company: Why is My Website Traffic So Low?
Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”