Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’s journey until they are ready to become a customer.
Lead generation takes place within the second stage of inbound marketing the conversion stage.
Components of the lead generation process include a Call to Action, landing page, forms, content offer and thank you page. Each piece works together to draw a visitor in and bring them from stranger to known lead.
Expert Tip:
Don’t miss out on the opportunity to bring your lead further into the marketing and sales funnel on the thank you page. Although the thank you page technically marks the close of a conversion, it is a great place to initiate the next conversion by providing the next relevant content offer.
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