Jonathan Osorio

Jonathan Osorio
Jonathan is director and founder of OnFocux an inbound marketing and web design agency. He is responsible for helping clients to generate leads every month and for teaching businesses how to build effective online marketing strategies.

Author's Posts

What is Email Personalization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Personalization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience,...
What does SEO mean? Inbound Marketing Terms Under 150 Words - Featured Image

What does SEO mean? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search...
What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing ...
What is a Follow up Email? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Follow up Email? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target au...
What is a Meta Description? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Meta Description? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of ...
What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how ef...
What is a Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have...
What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content ...
What is Smarketing? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Smarketing? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point ...
What is a Lead Generation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead Generation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’...