A form is a field or set of fields a visitor completes on your website or landing page in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn strangers into known leads.
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience, which can increase open and click rates, drive conversion rates and provide increased value to your audience.
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search engines have created a formula (Algorithm) to give priority to the most relevant content for users in the Search Engine Results Pages (SERPs).
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing efforts because they are an efficient and cost effective way to maintain contact with a target audience.
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target audience and deepen the relationship with the intent of bringing them further into the sales funnel.
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of what they will find on your page. To create a meta description, write a short sentence that tells the searcher what they will get by clicking through to your page using actionable language that includes keywords that are used on the webpage.
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how effective your lead generation efforts and Call to Actions are at converting visitors to leads.
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have gone on to become customers as well as what content offers you should be providing your audience based upon where they are in the funnel.
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content offers relevant to where a lead is in the sales funnel.
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point at which marketing can most effectively hand off qualified leads to sales. Without collaboration at this critical stage, a significant amount of leads can be lost.