Nowadays people are talking about inbound marketing but how many people actually know what that is? What benefits it can bring to a company? Why implement an inbound strategy?. These questions and many more come up when people mention this term. Inbound Marketing methodology is the answer to all these changes the consumer behavior has been having in the way they purchase lately since they are no longer willing to allow any publicity interruption like it used to happen before with the traditional communication methods.
Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted minus all failures, including hard bounces. The maximum allowable spam complaints for any email marketing campaign. Since the deliverability of email messages sent through MNB is partially dependent on the reputation of its users, most email marketing campaigns have a complaint tolerance of 0.1% (1 complaint per 1000 emails).
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind… Nowadays, we have smartphones in our hands.
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - PPC) in a form of advertisement which is paid by the company who wants to promote their services or products and organic results, which is gathering by search engine's algorithms. These results are displayed (rank) according to the relevance of the query.
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers.
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this articles are part of a blog of an author or organization that wants to increase the thought leadership by publishing blog posts (articles) in the daily,weekly or monthly basis. Therefore, this article
We humans since very young, develop the instinct of trust, when we’re babies, we move away from those strangers and seek our parents who are with whom we have had the first and closer emotional contact. It also happens that when we meet someone, the first thing we ask ourselves is will this be a person of trust?, What does he or she want from me? or How much can I trust this person? so we evaluate our relationships with time, we will share our experiences according to the confidence that we develop to those clients.
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind…
Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”
If you are trying to communicate with a Spanish speaker in the U.S. or Latin America you will not need to translate the term Marketing. Most Spanish speakers understand the word marketing and it is sometimes used more than the actual equivalent word in spanish. However, I have create this simple guide of how to use the different terms for marketing in spanish with its own definition in english that you can use in your conversation or content.