By: Marcela Orrego
May 22, 2014
What is the Key to Understand Online Marketing Goals?
The prerequisite to understanding pursuing effective and relevant online marketing goals is to recognize that any effective marketing must contain an online component to reach all potential consumers of the product being sold. That is the fundamental behind answering the question of what's the key to setting these goals. Without having an accurate perspective on effective, relevant marketing plans, no clear online goals can be formulated. Top business leaders must develop and implement procedures which drive consumer behavior to respond by wanting more of the item being marketed, in such a way that their purchasing behavior reflects the goals. objectives and expectations established by the organization.
By: Marcela Orrego
May 19, 2014
5 Quick Tips About How to Find the Right Online Marketing Team
As a small business owner I understand how important it is month to month to think of new and creative ways to bring in new customers, increase your brand awareness, and maintain loyalty from your existing client base. This can become ever increasingly stressful, not to mention time consuming.
By: Jonathan Osorio
May 15, 2014
How Social Media Marketing Generate Revenue and ROI
Many companies are attracted to and yet frustrated with social media, trying to figure out a way to generate revenue a return on investment with resources committed to the platform. Much of this frustration has to do with not fully understanding how social media efforts and related campaigns actually convert to new revenue.
By: Marcela Orrego
May 12, 2014
Internet Marketing Strategies: Popular vs. Effective
Most Business Owners, no matter how big or small the company is always looking for ways to improve their product or service. The most traditional uses of marketing in this day in age involves networking via internet and social media. Social media has proven to the most popular form of advertising. However, there is a gap when it comes to employing effective marketing strategies’ for some business owners. Technology has replaced the daily newspaper that was at one time the most reliable forms of communication. People rely heavily on social media to receive the latest news, politics, and information in reference to products or services needed. Gaining notoriety becomes vital in order to increase sales and attract a large customer base.
By: Marcela Orrego
May 08, 2014
10 Things Your Competitors Can Teach You About Miami SEO Company
SEO marketing has come of age and businesses have started to channel a lot of their efforts toward this online marketing strategy. If you haven’t set up a website yet, you certainly are losing and for those who have build a website but don’t see traffic coming their way, now is the time to do a bit of research. A competitor with a powerful website that yields better search engine rankings can give you a run for your money. Here are the ten things your competitors can teach you about Miami SEO company to help you break from your unprofitable SEO marketing strategies.
By: Marcela Orrego
May 05, 2014
Effective Tips to Increase Customer Retention for Small Business Owners
Having a good customer retention program in place enables you to identify, track and promote your customers based on loyalty. The quality of the service you rendered to customers determines the rate of retention. With the changes in the current business model, the power has entirely moved to the customer with the current market shift making the internet in control of customers. The internet gives the best business support for both sellers and buyers, and its proper utilization yields positive results. Additionally, social networks like Facebook, Twitter and LinkedIn have become powerful marketing tools to increase customer retention. Strategies for increasing customer retention for small business owners include:
By: Jonathan Osorio
May 01, 2014
Learn How to Create a Killer Email Marketing Campaigns
Every day, business owners are confronted by challenges of how to create exceptional, effective, and killer email marketing campaigns that can bring new insights and turn around the bottom line. While email marketing has come through to help many businesses achieve once difficult goals, the fact is most businesses are not getting optimal benefits because of less than stellar email marketing campaigns.
By: Jonathan Osorio
Apr 28, 2014
7 Simple Online Marketing Suggestions for Your Website Content Writing
What is the one element on your website that has the power to persuade, excite, and satisfy visitors so that they buy your products or services? Your online Website content. Words are powerful, but modern attention spans are limited. You must learn how to make the most of your online website content writing to generate leads and increase sales conversions quickly or risk losing that customer for good. Here are a few easy online marketing suggestions to maximize your content marketing efforts.
By: Marcela Orrego
Apr 24, 2014
The Role of Internet Marketing Plan for B2B
Media technology has been changing rapidly in the past few years and the acceleration shows no sign of letting up. This mandates change in all sectors and industries but particularly in the role the of an Internet marketing plan for B2B. Why? Because of the huge impact it has on the bottom line and because the competition is striving to keep up with you. Although tech changes are making this possible, it's important to realize that unless a shift occurs on the human side, it's all for naught. Mindsets and corporate cultures must change and resisting change to the new norm is folly. This article illustrates some points that will bring your marketing staff and management up to speed on changes in this competitive marketplace and help them to collectively develop a strategy.
By: Marcela Orrego
Apr 21, 2014
Marketers Most Common Questions About Marketing ROI Formulas
When it comes to running marketing campaign, most marketers know that in order to get customers they have to implement a solid marketing strategy. However, few marketers understand that a truly successful b2b marketing strategy requires the launch of a well coordinated plan of attack. They piecemeal together a few ideas they've picked up from colleagues, marketing gurus, and a couple of Google searches and then sit back and hope for the best such as setting out brochures, handing out business cards or even setting up a few commercial spots on local cable television. Unfortunately, these haphazard marketing plans rarely produce the return on investment that most marketers hope for, leaving them even more frustrated than before. It's in these cases where having a marketing ROI formulas that works is essential.