Website Ideas & Internet Marketing Solutions Blog

Increase Distribution Business Revenues with Content Marketing In 2008 River Pool and Spas was struggling to stay open during the early years of the downturn in the economy. Faced with the possibility of having to close its doors, its owner - Marcus Sheridan - was looking for a way to increase sales and save his business. Sheridan wasn’t a novice to the internet marketing world. Over the previous years he had spent hundreds of thousands of dollars on banner ads and pay-per-click campaigns that brought customers to his doors, but didn’t produce the needed uptick in sales. Like many small distribution business owners Marcus spent much of his time educating the shoppers that came through his doors about his products and answering the various questions that they had. His frustration grew as his traditional and internet advertising failed to bring in the type of people who were ready to become customers.

Social media marketing services have become popular lately, and experts say that this strategy is around to help businesses of all sizes score in areas they otherwise would find difficult. Small, mid-sized and large business as well need to find the best B2B social media marketing, but implementing an effective social media marketing service can be daunting. When trying to develop a marketing strategy, the big question that troubles marketers is the types of networks to use and how to keep customers engaged.

In this video Ben Wood - Google Director, Channel Sales Americas will discuss how small businesses should approach working with an Internet Marketing Agency, what resources the Google agency team provides, and the importance of working with an online professional.

In this video from Arjan Dijk - Google VP, Global Small Business Marketing the author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace. How we can be effective with Social Media, Keywords Research and Trends.

In this video Fred Vallaeys - Google AdWords Evangelist will examine how businesses can navigate online advertising and expand their online presence through smarter insights - leading to greater customer engagement with digital ads. This video will give you good ideas how to attract new customer and increase your website traffic with Google Adwords. Also, how to grow your business using Google Local Business Pages, and other Google Business Services to increase your Online Marketing Reach.

You and B2C Marketing There’s a bottom line to everything, and your bottom line should be marketing your product or services to the consumer by driving home the point that they need your assistance. If you can’t focus on the benefits of your product within the first twenty seconds of contact, you lose them.

Writing an online marketing strategies for a business bolg involves far more than just posting a paragraph every day or frequently about company activities. The approach needs to be part of a master plan that includes an overarching goal or message. Without a common theme driving every post, blogs quickly become confused, chaotic, and lose readers very quickly. Instead, a business should make every effort to ensure its marketing blog is tied into the overall marketing plan of the business so that every post serves a purpose in brand development, customer connections, and hopefully sales.

Many companies are attracted to and yet frustrated with social media, trying to figure out a way to generate revenue a return on investment with resources committed to the platform. Much of this frustration has to do with not fully understanding how social media efforts and related campaigns actually convert to new revenue.

Every day, business owners are confronted by challenges of how to create exceptional, effective, and killer email marketing campaigns that can bring new insights and turn around the bottom line. While email marketing has come through to help many businesses achieve once difficult goals, the fact is most businesses are not getting optimal benefits because of less than stellar email marketing campaigns.

What is the one element on your website that has the power to persuade, excite, and satisfy visitors so that they buy your products or services? Your online Website content. Words are powerful, but modern attention spans are limited. You must learn how to make the most of your online website content writing to generate leads and increase sales conversions quickly or risk losing that customer for good. Here are a few easy online marketing suggestions to maximize your content marketing efforts.