Website Ideas & Internet Marketing Solutions Blog

In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting with consumers. An example of this would be the manufacturing of a certain product. If one business contacts another business for specific parts or information related to the process of creating the product, this is B2B. The final product can then go on to be sold to consumers.

Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and can even be used as a business in and of itself. Different from a traditional website, a blog is updated on a very frequent basis and has followers that frequent the page for updated information.

An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your business because they demonstrate the effectiveness of your inbound marketing strategy and in general, cost much less to convert than customers gained via traditional marketing methods.

A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the soft bounce metric, how many of your emails are being delivered, and additionally, provides insight on the quality and health of your email lists.

Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your clients in the way of content offer can include checklist, white papers, eBooks, web tools, guides and much more.

A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content that was offered. While a thank you page marks the end the conversion process, it provides the opportunity to move your lead further along in the buyer’s journey by providing new content offers, links to blog posts or social media profiles.

A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through which an unknown visitor becomes a known lead. A visitor reaches a landing page by clicking on a Call to Action and converts from visitor to lead after completing the form on the page.

A Call-to-Action (commonly referred to as a CTA) is an image, button or line of text that encourages your audience to take action on a specific offer. The main purpose of a CTA is to provide something of value to your audience that in turn will bring them further into the sales funnel. Common Calls to Action include downloading an eBook, registering for product demo or signing up for an event or newsletter, among other options.

Inbound marketing is the process that focuses on attracting customers or leads by aligning the content you publish with the interests and needs of prospective customers. The purpose of inbound is to use content offers to naturally attract leads, who you then can convert, close and delight over time. In contrast to inbound marketing, traditional marketing generally uses techniques that are interruptive by pushing content to individuals whenever the marketer wants even when potential customers don’t want it.

Spam is usually considered to be electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited email. However, if a long lost brother finds your email address and sends you a message, this could hardly be called spam, even though it is unsolicited. Real spam is generally email advertising for some product sent to a mailing list or newsgroup.