By: Jonathan Osorio
Jun 02, 2016
How to nurture leads to harvest customers
When we speak about marketing the first thing on our minds is advertisement for a product or service, but this goes beyond these two steps. Marketing is an investment in sales and furthermore when we implement an inbound marketing methodology.The goal is that the sales team is speaking with qualified prospects to improve the efficiency of their efforts and be able to achieve the company's goals. What it is not recommended to do is to invest the time of our sales team in prospects that aren't actively looking forward to buy our products or services.
By: Jonathan Osorio
May 19, 2016
How to eliminate Marketing and Sales problems using Inbound Marketing
Nowadays people are talking about inbound marketing but how many people actually know what that is? What benefits it can bring to a company? Why implement an inbound strategy?. These questions and many more come up when people mention this term. Inbound Marketing methodology is the answer to all these changes the consumer behavior has been having in the way they purchase lately since they are no longer willing to allow any publicity interruption like it used to happen before with the traditional communication methods.
By: Jonathan Osorio
May 12, 2016
How to attract more clients with the content of your website
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind… Nowadays, we have smartphones in our hands.
By: Jonathan Osorio
Mar 15, 2016
How to attract more clients with your website content
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind…
By: Marcela Orrego
Aug 06, 2015
What Exactly Does an Inbound Marketing Agency Do?
The worlds of business and marketing have changed substantially. Sending out a brochure and waiting for customers to drift into your office just doesn't make much sense anymore. Everything is on the internet; which means if you're not plugged in, you're turned off. Social media campaigns and other means of inbound methodology may be obscure or abstract, however.
By: Jonathan Osorio
Apr 09, 2015
Changes Frighten and Challenges Motivate – How Inbound Marketing Help
During the last 12 years my wife and I built our business. Everything started with a dream of offering quality service. Young and with little experience but with an urge to conquest the world like Alexander the Great!
By: Marcela Orrego
Jul 31, 2014
How to optimize your b2b Twitter Bio for business in 5 minutes
As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print and digital are not as effective as they once were. Increasing your advertising budget over the prior year may give you a minor sales bump, but the added cost is not generating what you expected.
By: Marcela Orrego
Jul 28, 2014
How to Attract Latin America Customers with e-mail Marketing Solutions
According to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a relationships with their customer over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.
By: Jonathan Osorio
Jul 21, 2014
The Worst Advice We have Ever Heard About Inbound Marketing Agency
It is no secret that inbound marketing has replaced traditional marketing—and convincingly so. However, against this reality, some marketers have been tricked into taking worst advices that would turn out to be unproductive. When asked about the worst advice they have ever heard, b2b marketing agency and business owners say more doom has been out there for a while now. Here are a few of the worst advices about inbound marketing agency. It can make you feel like sealing your ears when you listen to these pieces of advice!
By: Marcela Orrego
Jul 15, 2014
Online Marketing Suggestions: How to Convert Website Traffic Into Leads
There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. Our Online Marketing Suggestions before thinking on converting website traffic into leads you should first have already launched your blog, optimized your site for search engines, and started participating and promoting you content via social media. After several weeks executing all those previous activities your should start to see a spike in your website traffic. Good job! Now let's see how to create your B2B lead generation strategy to convert those new visitors into potencial customers.