The fate of the general aviation industry lies squarely in the hands of the local and national flight schools that are located throughout the country. Many of these schools run super small operations with one maybe two CFIs and just as many aircraft in their fleet. The reality is, growth is hard to come by in this industry and we set out today to lay out some best practices to show you how to grow your flight school. To generate this growth we focus on three areas People, Process & Technology.
Imagine that your flight school has gone from sourcing 50 leads per month to 200 leads. What an improvement! Unfortunately, just getting the leads is only half the battle. Now its time your flight school businesses should qualify Students leads. This is important because it helps your team optimize their time by prioritizing which leads to focus on. By the end of this post you will have a rock solid understanding of what it will take to create and implement this qualifying framework. We will show you how to qualify prospective student pilots.
Usually, when we talk about the aviation industry, we tend to think quickly about the airplanes, the people who fly them and the people who maintain them flying, but some tend to overlook the hard work of the cabin crew and all they do for the passengers before, during and after the flight.
Attracting international students to your flight school required great efforts in the past, with a risk of not so great rewards. However, thanks to new methods to reach your target and the help of the technology there are different ways to make this happen with greater results than before.
As owners of an aviation school or any other organization, we many times dedicate to put out fires and we overlook the most important task: Attract new students for your organization. If this is your case and you feel that the technology nowadays is going much faster than it used to be years ago, we will help you with some important information to check your website right now.
Change is the only thing that remains constant in different aspects of life, that being jobs, industries, places, and airplanes too. The path that technology opens in the aviation field is tremendous and the changes that the airplanes have gone through since the time the Wright brothers started with it until today’s modern and comfortable airliners. And the future has more to give us in regards of aircraft.
The local aviation markets, such as the european one with many routes coming and going between the countries of the continent, are setting a trend that is seen as a definitive feature of the next 20 years to come in the industry, a growth trend.
The moment when the organization gets in contact with the potential customer is one of the most important and critical milestones in a relationship that (hopefully) is about to start and will last (hopefully again) for many years to come. That’s why it is so important for all organizations, flight schools businesses included, to know the paths that the potential customer uses in order to get an encounter with the company that they may want to make business with.
Technology and search engines have empowered people helping them to take more educating decision before any purchase. A good example of disruption is Uber. They have changed the way people take a taxi cab in many cities across the world using technology and connecting active passenger with active drivers. The same thing is happening in the flight training industry. Google is connecting active students with those flight school business who are continually posting articles to answer their question in the different stages of their journey.
There’s a forecast of growth for the aviation industry, winds of prosperity and hopes of new markets to reach with the magic of a transportation fast and safe. However, with this growth, needs will arise too. A report made by the airplane manufacturer Boeing states that along with this growth in the industry, there will be a greater necessity of personnel to service, maintain and fly the new airplanes soaring in the skies of the future.