When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That is true as well for marketing efforts across any type of company - including flight schools - and using a marketing dashboard can help you achieve this. A marketing dashboard is, in simple terms, a tool that convert real time information into a visual graph or charts making easy to digest the information provide. As a result, it will help you to access data at any time and take decision based on real facts not based on assumptions.
The pilot recruiting process is one of the most -- if not the most -- important process for a flight school, because it is the one that brings the new blood to the school and keeps it always fresh and thriving. While doing this, it also benefits the marketing abilities of the flight school itself, and here we’ll explain what some good practices in the recruiting process can do for the flight school business.
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To attract more students pilots, flight schools have to innovate and change continuously in order to remain always relevant to them. Fortunately for the flight schools, in the age of technology we live today, the actions needed can be done creatively thanks to the Internet and reach more effectively your target.
The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to define: Optimizing your aviation website is transforming your school’s website into an educational hub. That may sound difficult and complex, but here are some tips that are extremely helpful to guide you in the path of optimizing your flight school website.
Well, you landed in this article because you want to create or improve your flight school marketing plan but you don't want to make the same mistakes. Things like spending money in traditional advertising with no results or promoting your discovery flights on GroupOn. Ohh by, GroupOn looks attractive in terms of traffic but in reality left you with a big gas and maintenance bill without any student enrolled in the school. I’m sure you don’t want to make those mistakes so let’s explore the top 3 reasons why your marketing plan doesn’t work.
Today the internet plays a big role in the flight training industry. We all know that there is a shortage for pilots in the coming years and airlines are taking the measurement to fill those empty left seats leaving by retired pilots. In contrast, there are thousands of people interested in aviation who are searching online every month but flight schools are underserving these potential candidates.
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your flight school website visits you might understand what is your actual position in terms of visits in order to create a closer prediction. You can get access to the number of visits to your website if you have installed Google Analytics or any other similar tracking system in your website.
You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front desk, bored to death with nobody around. The hard reality crushes your expectations. Of course you want to know why your flight school is facing this harsh reality, and we’d like to help a bit. Learn about the reasons why your flight school is NOT attracting qualified students. Related Article: Flight School Marketing: How to Attract More Qualified Students
You are trying to come up with ideas of how you could attract more qualified students to your flight school. You have read that social media, GroupOn and Google AdWords is the great idea to attract more pilots but you don’t know where to start. Your goal is to attract people who have passion and desire to pursue a career in aviation. The big questions raise: Where are those people? And how you I could attract them to your flight school?