How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
3 Experts Predictions that will Transform Your Flight School Business - Featured Image

3 Experts Predictions that will Transform Your Flight School Business

Flight School Marketing
Running a flight school can be a very time-consuming enterprise that requires an owner-manager to focus a great deal of attention on day-to-day activities. It can be very difficult to keep classrooms filled with enough students to keep the business profitable, and if classrooms are full, they must all be monitored. In smaller schools the owner-manager is often personally involved in the ongoing education of students, for both academic and hands-on instruction. When classes are over, there are calls or visits from students who require extra attention, and there are calls from vendors who will transform your school into a national airline if you buy their products.
3 Ways to Scale Up Your Flight School to the Next Level - Featured Image

3 Ways to Scale Up Your Flight School to the Next Level

Becoming the very best flight school of all is a dream of any owner and it is just an unachievable fantasy for many of them. It does not have to be this way, though. There are 3 ways that can make scale up your flight school and grow at a much faster pace, increasing the enrollment rate and becoming a renowned and respected institution in the industry. Build digital assets Digital assets refers to all the digital properties that can help your potential client to find their way to you. This includes blog posts, websites, social media posts, among others. One of the advantages of these digital assets is that they are available for your prospects 24/7. No matter when they want to reach out to you, they’ll make a Google search looking for answers and they’ll find you with them. That is what you need to do in your end: Ensure that these assets will provide the information that your potential flight students may need in a clear and understandable way, so they can feel closer to your flight school and have more chances to enroll them. Related Article: How To Grow Your Flight School
Qualifying Effectively the Opportunities for your Flight School - Featured Image

Qualifying Effectively the Opportunities for your Flight School

Flight School Marketing
Having a high demand of students pretty much cramming your admissions department sounds like the dream of any flight school owner. However, demand is not all. When you have secured a strong and continuous flow of potential students going to your flight school it is necessary to implement a system that allows you to qualify them effectively.
Deciding the Best Admissions Strategy for your Qualified Leads - Featured Image

Deciding the Best Admissions Strategy for your Qualified Leads

Flight School Marketing
Qualifying effectively your leads is a great step towards the right direction for your Flight School because thanks to it you have a clearer panorama of who is who within your potential students. Now, the ball is in the admissions field. They will have to deal with the leads and prioritize the efforts on the right group to maximize the effectivity of the strategy impulsed. But how?
Generating Demand by Attracting Students to your Flight School - Featured Image

Generating Demand by Attracting Students to your Flight School

Attract International students
It is a huge concern for any flight school when the front desk is not getting enough potential students asking for information about your institution and wanting to enroll. The potential student pilots are the blood for your flight school and yours is at risk if the halls are getting emptier and emptier.
No More Email Marketing for Flight Schools - Featured Image

No More Email Marketing for Flight Schools

Flight School Marketing, Flight School
Email Marketing is one of the best ways to nurture potential student pilots for your flight school. This tactic offers the lowest cost with a big chance of generating students if it is executed appropriately. But, why prospects students unsubscribe from your email list or consider your email as spam? The main two reasons are content and context.
Step by Step internet marketing strategy for Flight Schools - Featured Image

Step by Step internet marketing strategy for Flight Schools

Flight School Marketing, Internet marketing strategy
Marketing does not have to be hard for flight schools, mostly in the time that we’re living where technology and the Internet make things easier for everybody. That’s why we have created this step-by-step list to get ready for an effective Internet marketing strategy:
5 areas to improve before attracting international student pilots - Featured Image

5 areas to improve before attracting international student pilots

Attract International students
It is not a secret that every single flight school wants to grow and start attracting international student pilots. I’m sure you must be about to start the M1 visa or I20 process, which is the first requirement to start training those international students. But it is not enough just to have that permit, you also need to keep in mind the following:
Flight Schools Must Lead with Education - Featured Image

Flight Schools Must Lead with Education

Flying is a love affair. One that infiltrates just about every facet of a persons life. Generally, pilots know they want to be pilots pretty early on in life. My story is unique in that it took me quite some time to connect the dots, gather the appropriate resources and fully commit to getting my wings. This blog post will bring you through my meandering experience and provide insight as to what efforts from a flight school owners perspective work and which ones do not when it comes to student pilot recruiting.
How To Grow Your Flight School - Featured Image

How To Grow Your Flight School

The fate of the general aviation industry lies squarely in the hands of the local and national flight schools that are located throughout the country. Many of these schools run super small operations with one maybe two CFIs and just as many aircraft in their fleet. The reality is, growth is hard to come by in this industry and we set out today to lay out some best practices to show you how to grow your flight school. To generate this growth we focus on three areas People, Process & Technology.
How To Qualify Prospective Student Pilots - Featured Image

How To Qualify Prospective Student Pilots

Imagine that your flight school has gone from sourcing 50 leads per month to 200 leads. What an improvement! Unfortunately, just getting the leads is only half the battle. Now its time your flight school businesses should qualify Students leads. This is important because it helps your team optimize their time by prioritizing which leads to focus on. By the end of this post you will have a rock solid understanding of what it will take to create and implement this qualifying framework. We will show you how to qualify prospective student pilots.
Cabin crew demand growing to the sky - Featured Image

Cabin crew demand growing to the sky

Usually, when we talk about the aviation industry, we tend to think quickly about the airplanes, the people who fly them and the people who maintain them flying, but some tend to overlook the hard work of the cabin crew and all they do for the passengers before, during and after the flight.
How to attract international students and fill your aviation school? - Featured Image

How to attract international students and fill your aviation school?

Attract International students
Attracting international students to your flight school required great efforts in the past, with a risk of not so great rewards. However, thanks to new methods to reach your target and the help of the technology there are different ways to make this happen with greater results than before.
What SEO strategy should an Aviation School use? - Featured Image

What SEO strategy should an Aviation School use?

SEO
As owners of an aviation school or any other organization, we many times dedicate to put out fires and we overlook the most important task: Attract new students for your organization. If this is your case and you feel that the technology nowadays is going much faster than it used to be years ago, we will help you with some important information to check your website right now.
The Aviation Maintenance of the Future Airplanes - Featured Image

The Aviation Maintenance of the Future Airplanes

Change is the only thing that remains constant in different aspects of life, that being jobs, industries, places, and airplanes too. The path that technology opens in the aviation field is tremendous and the changes that the airplanes have gone through since the time the Wright brothers started with it until today’s modern and comfortable airliners. And the future has more to give us in regards of aircraft.
Flight School Business: Searching for Qualified and Local Pilots - Featured Image

Flight School Business: Searching for Qualified and Local Pilots

flight school business
The local aviation markets, such as the european one with many routes coming and going between the countries of the continent, are setting a trend that is seen as a definitive feature of the next 20 years to come in the industry, a growth trend.
How Student Pilots are Connecting with Flight School Businesses - Featured Image

How Student Pilots are Connecting with Flight School Businesses

flight school business
The moment when the organization gets in contact with the potential customer is one of the most important and critical milestones in a relationship that (hopefully) is about to start and will last (hopefully again) for many years to come. That’s why it is so important for all organizations, flight schools businesses included, to know the paths that the potential customer uses in order to get an encounter with the company that they may want to make business with.
How Technology Has Changed the Way Students Search for a Flight School Business - Featured Image

How Technology Has Changed the Way Students Search for a Flight School Business

flight school business
Technology and search engines have empowered people helping them to take more educating decision before any purchase. A good example of disruption is Uber. They have changed the way people take a taxi cab in many cities across the world using technology and connecting active passenger with active drivers. The same thing is happening in the flight training industry. Google is connecting active students with those flight school business who are continually posting articles to answer their question in the different stages of their journey.
Huge Demand for Pilots, Big Opportunity for Flight School Business - Featured Image

Huge Demand for Pilots, Big Opportunity for Flight School Business

flight school business
There’s a forecast of growth for the aviation industry, winds of prosperity and hopes of new markets to reach with the magic of a transportation fast and safe. However, with this growth, needs will arise too. A report made by the airplane manufacturer Boeing states that along with this growth in the industry, there will be a greater necessity of personnel to service, maintain and fly the new airplanes soaring in the skies of the future.
Getting the Most Out of My Flight School Simulator - Featured Image

Getting the Most Out of My Flight School Simulator

Flight School
We know that the learning process in a flight school is all about getting the experience from actually doing what’s supposed to be done: Fly. However, this fact does not necessarily mean taking off on an airplane but through a Flight School Simulator, which becomes a safer and financially wiser option nowadays. We had a talk with Brittney Miculka from RedBird, a company dedicated to the technology of flight school simulator, and she shared with all of us some insights on how a sim can help you and your flight school business.
Is your flight school a purple cow? - Featured Image

Is your flight school a purple cow?

Flight School Marketing
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beautiful things it has to offer. You get to the grasslands where all the cows are eating but, suddenly, there’s this kinda different cow that calls your attention. You get closer and closer and once you’re right in front of it, you see this cow is purple. A special and unique purple cow. During a TED Talk, Seth Godin told a similar story with the intent of teaching that in this hyperconnected and flooded with media advertisements, you have to be remarkably special to attract people and make them interested in what you are and what you do. Related article: How to Attract More Qualified Students So, is your flight school a purple cow? And, if it isn’t, what to do to make it one?
3 Reasons Why Your Flight School Business Plan Fails - Featured Image

3 Reasons Why Your Flight School Business Plan Fails

Flight School
You have been told that the flight school business plan needs to be a long document. You imagine yourself writing pages and pages for several hours. If you have written a business plan before you know that this is not a pleasant task and, after you work for hours in it, you get proud for your accomplishment. However, when you get in front of investors, partners or bankers they just want to read a summary or view a presentation deck instead of reading your 200 pages plan.
How Flight School Businesses Should Qualify Students - Featured Image

How Flight School Businesses Should Qualify Students

Aviation Business
The way people search for information in the moment of considering a purchase makes the companies to look for better ways to address their needs and meet them halfway. For flight schools this is more latent and previous ways used to qualify the prospect students are not enough anymore, which requires from them new approaches to achieve their goals.
3 Flight School Marketing Mistakes In Your Student Recruitment Process - Featured Image

3 Flight School Marketing Mistakes In Your Student Recruitment Process

Flight School Marketing
Your flight school marketing recruitment process is one of the biggest drivers in growing or scaling your flight school. It is an active process of going out meeting students in career fairs or create events to attract potential pilots and explore a career in the aviation industry. However, it takes a lot of time and at some point you realize it is a good idea to look for help.
Marketing Has Changed And Why Flight Schools Should Care - Featured Image

Marketing Has Changed And Why Flight Schools Should Care

Aviation Marketing
The internet has transformed many industries and flight training is not the exception. Today people are empowered with technology using smartphones, tablets and computer to conduct research before any major purchase. So, how potential student pilots are looking for a flight school?
How Important Admission Training is For Flight School Business - Featured Image

How Important Admission Training is For Flight School Business

Aviation Business
The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, they are key in causing a great impression and finish the job of the marketing strategy, whose ultimate goal is enroll more good prospects to your flight school.
How I Became a Pilot at 33 and Why Flight Schools Should Care? - Featured Image

How I Became a Pilot at 33 and Why Flight Schools Should Care?

The reason I decided to write this blog post is to explain you how the student journey has changed in the last decade. As I mentioned in the video, consumers are taking more educated decisions and flight training is not the exception.                 5:44       5:44       Facebook   Twitter   Embed     Speed 1x 0.5x 1x 1.5x 2x Quality Auto Auto 224p 360p 540p             Hi! We're Wistia. We provide business video hosting to attract, engage, and delight Learn More     About Wistia Report a problem 4:56   Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context?   Cancel Send message              
What Can a Flight School Marketing Consultant Do For You? - Featured Image

What Can a Flight School Marketing Consultant Do For You?

There is a real warning in the area of Flight Schools, and that is the enormous amount of flight schools that are severely understaffed. This means that the staff members responsible for marketing activities usually are students with very little or no marketing knowledge at all. Additionally, most of them don’t care about marketing because they will be moving soon to other careers in the flight business area.
How to Run My Flight School Admission and Marketing in Autopilot - Featured Image

How to Run My Flight School Admission and Marketing in Autopilot

Aviation Marketing
Running a flight school is a time consuming job between maintenance, regulations, instructors, admissions, finance, insurance and students just to mention a few. You probably feel drowning in all your to-do list, emails and paperwork. Also, on top of all those activities your recruitment and admissions are your priority number one. For your mental health and to be more productive in your position having the admission and marketing in autopilot it will be beneficial for you and your organization.
Why is a dashboard necessary for your Flight School Marketing? - Featured Image

Why is a dashboard necessary for your Flight School Marketing?

When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That is true as well for marketing efforts across any type of company - including flight schools - and using a marketing dashboard can help you achieve this. A marketing dashboard is, in simple terms, a tool that convert real time information into a visual graph or charts making easy to digest the information provide. As a result, it will help you to access data at any time and take decision based on real facts not based on assumptions.
How Critical is the Pilot Recruiting Process in Flight School Business - Featured Image

How Critical is the Pilot Recruiting Process in Flight School Business

Aviation Business
The pilot recruiting process is one of the most -- if not the most -- important process for a flight school, because it is the one that brings the new blood to the school and keeps it always fresh and thriving. While doing this, it also benefits the marketing abilities of the flight school itself, and here we’ll explain what some good practices in the recruiting process can do for the flight school business.
3 Marketing Stages to Persuade Ideal Students to Select Your Flight School - Featured Image

3 Marketing Stages to Persuade Ideal Students to Select Your Flight School

Flight School Marketing
Give an introduction to the buyer persona explaining how this article will help them solve the challenge or what this article is about.
3 Tips Every School Needs to Know to Attract more Student Pilots - Featured Image

3 Tips Every School Needs to Know to Attract more Student Pilots

Aviation Marketing
To attract more students pilots, flight schools have to innovate and change continuously in order to remain always relevant to them. Fortunately for the flight schools, in the age of technology we live today, the actions needed can be done creatively thanks to the Internet and reach more effectively your target.
How to Optimize your Aviation Website to Attract Qualified Students - Featured Image

How to Optimize your Aviation Website to Attract Qualified Students

Aviation Marketing
The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to define: Optimizing your aviation website is transforming your school’s website into an educational hub. That may sound difficult and complex, but here are some tips that are extremely helpful to guide you in the path of optimizing your flight school website.
3 Reasons Why Your Flight School Marketing plan Doesn’t Work - Featured Image

3 Reasons Why Your Flight School Marketing plan Doesn’t Work

Aviation Marketing
Well, you landed in this article because you want to create or improve your flight school marketing plan but you don't want to make the same mistakes. Things like spending money in traditional advertising with no results or promoting your discovery flights on GroupOn. Ohh by, GroupOn looks attractive in terms of traffic but in reality left you with a big gas and maintenance bill without any student enrolled in the school. I’m sure you don’t want to make those mistakes so let’s explore the top 3 reasons why your marketing plan doesn’t work.
Why Your Flight School Website Is Failing as a Marketing Tool - Featured Image

Why Your Flight School Website Is Failing as a Marketing Tool

Aviation Marketing
Today the internet plays a big role in the flight training industry. We all know that there is a shortage for pilots in the coming years and airlines are taking the measurement to fill those empty left seats leaving by retired pilots. In contrast, there are thousands of people interested in aviation who are searching online every month but flight schools are underserving these potential candidates.
How to Set a SMART Goal for Your Flight School Marketing Plan - Featured Image

How to Set a SMART Goal for Your Flight School Marketing Plan

Flight School Marketing
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your flight school website visits you might understand what is your actual position in terms of visits in order to create a closer prediction.  You can get access to the number of visits to your website if you have installed Google Analytics or any other similar tracking system in your website.
Why Your Flight School Marketing is NOT Attracting Qualified Students - Featured Image

Why Your Flight School Marketing is NOT Attracting Qualified Students

Flight School Marketing
You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front desk, bored to death with nobody around. The hard reality crushes your expectations. Of course you want to know why your flight school is facing this harsh reality, and we’d like to help a bit. Learn about the reasons why your flight school is NOT attracting qualified students.  Related Article: Flight School Marketing: How to Attract More Qualified Students
Flight School Marketing: How to Attract More Qualified Students - Featured Image

Flight School Marketing: How to Attract More Qualified Students

Flight School Marketing
You are trying to come up with ideas of how you could attract more qualified students to your flight school. You have read that social media, GroupOn and Google AdWords is the great idea to attract more pilots but you don’t know where to start. Your goal is to attract people who have passion and desire to pursue a career in aviation. The big questions raise: Where are those people? And how you I could attract them to your flight school?
3 Steps to Automate Your Flight School Marketing Process - Featured Image

3 Steps to Automate Your Flight School Marketing Process

Flight School Marketing, Marketing process
Productivity is one of the hot topics in any business and a flight school is not escape from it. Running a flight school is a very time consuming job and requires to pay big attention to details like maintenance, instructors, safety, comply with FAA deadlines and more. However, the blood and soul of any flight school are the students because without them you will not able to pay your vendors, insurance, or cover your expenses.
5-Best Soccer Aviation Marketing Commercials - Featured Image

5-Best Soccer Aviation Marketing Commercials

Aviation Marketing
Soccer is one of the most popular sport in the world. In the US, the sport is captivating fans every day and commercial airlines have understood the importance to delight fans around their hobbies and interests rather than pitching their destination, features, planes or why they are better than others. Therefore, Qatar Airways, Turkish Airways and Emirates are fighting head to head to dominate in this area with the most creative soccer commercials.
How Inbound Marketing Can Revolutionize Aviation School Recruiting - Featured Image

How Inbound Marketing Can Revolutionize Aviation School Recruiting

Aviation Business
When people think of inbound marketing, they tend to see it as more work but it doesn't have to be. Inbound marketing is a tool that can change the way you do business for the better. Many aviation schools are small businesses, and have discovered that having an inbound marketing plan can not only save you time that can be spent on other things, but also help grow your business with less difficulty. Before taking advantage of inbound marketing, many school owners found that answering client questions and objections took away from the work of building relationships with students. Leveraging the power of the Internet, that changes forever.
5 Ways to Improve Profit In Your Flight School - Featured Image

5 Ways to Improve Profit In Your Flight School

Flight School Marketing
While the general ideology in the business world is that the simplest way to increase the profit margins is increasing the turnover, in some cases, this perception just doesn’t add up. Aviation industry is one such case, whereby profitability has always been an issue. The entire task of improving profits in your flight school is not a walk in the park, instead full of uncertainties and trials and errors.
Social Media Tip From Aviation Marketing Agency - Featured Image

Social Media Tip From Aviation Marketing Agency

Social Media Marketing Services
Is your flight school struggling to get more followers on Twitter and Facebook? I’m talking about real followers not those you pay $5 to somebody in India to get 1,000 follower in just 1 or 2 days. Also, by posting photos of recent graduates pilots will not help you that much. The goal is always the same, attract those interested in becoming a pilots. But the result is the opposite, many followers do not get what they want and decide not to follow your account anymore or just ignore your messages completely.
What Does SEO Mean for an Aviation Company - Featured Image

What Does SEO Mean for an Aviation Company

SEO
As owners of an aviation company or any other organization many times we focus on stopping fires and ignore what´s most important, which is to bring new students into our organization. If this is your case and you feel that technology these days is moving a lot faster than what it used to years ago, we will help you with some important information to review on your website today.
3 Reasons why Aviation School in Florida Need to Be Mobile Optimized - Featured Image

3 Reasons why Aviation School in Florida Need to Be Mobile Optimized

Aviation Business
Mobile optimization can generally be referred as the act of making a website to be fully functional/ offer support for mobile web searches. It is reported that more than 1.2 million people want to access websites from their mobile devices while on the go. You cannot ignore the need to make your aviation school in Florida website more mobile friendly to offer your potential clients a fulfilling mobile experience.
Why is a Flight School Blog Beneficial for SEO? - Featured Image

Why is a Flight School Blog Beneficial for SEO?

Blogging Best Practices
First, you may be wondering what on earth is a SEO and how is it and a flight school blog going to help me and my aviation business grow? A SEO (Search Engine Optimization) is a term used by marketing types. It is the practice of using key words and links to improve and promote your website. It is the process of getting web traffic with free search results. In other words, to get more customers to come to your business site and to get you higher in the search engine ranks. 
Best General Aviation Marketing Website Design - Featured Image

Best General Aviation Marketing Website Design

Flight School Marketing
Ohh Boy! This was a difficult task. For some reason the General Aviation Websites are frozen in the 80s. Airplanes icons and flight banners from left to right. Pictures of business owners… I know you are handsome! And finally text on top of backgrounds… I might have suffered Spatial disorientation.
How to Increase Streams of Revenue from your Aviation School - Featured Image

How to Increase Streams of Revenue from your Aviation School

Flight School Marketing
I’ll talk to entrepreneurs who have successful aviation schools with a good flow of students (if you feel as if this could use some work as well check out (How Flight Schools Are Attracting New Students Using Inbound Marketing) but they are struggling of get some of their other services to take off.
7 Ways to Improve my Flight School Website - Featured Image

7 Ways to Improve my Flight School Website

Flight School Marketing
Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination of educational material on aviation topics, attractive graphics and call to action are critical in order to drive the right buyer to your business services. 
How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
Aviation Marketing: 4 Must Have for a Flight School Marketing Plan - Featured Image

Aviation Marketing: 4 Must Have for a Flight School Marketing Plan

Marketing Solutions
Students are the lifeblood of any flight school. To attract them, you need a solid marketing plan.  The benefits are numerous. Even just the act of creating one forces you to think about your business deeply. Potential investors will surely want to view one. Here are four things an aviation marketing plan must include.
Aviation Schools Need Blogs to Increase their Bottom Line - Featured Image

Aviation Schools Need Blogs to Increase their Bottom Line

Blogging Best Practices
Did you know that aviation schools that make regular use of a blog receive 55% more visitors to their site? Research shows that blogging is a primary component in any inbound marketing strategy, especially when it comes to increasing one's bottom line. Plus, you can link your blog content with your social media sites, inviting interaction from both past and potential students. Blog articles can answer a potential student's specific questions about a flight school course. What exactly is covered for the overall cost?
Should my Aviation School Look Into Aviation Marketing? - Featured Image

Should my Aviation School Look Into Aviation Marketing?

Flight School Marketing
I’ve had that question thrown my way on numerous occasions. My answer? It depends on how fast you want your aviation school to grow. Marketing doesn’t happen for the sake of marketing; marketing is a function to directly support sales. Before trying to decide whether or not you should spend on aviation marketing take a look at two key numbers: your Cost of Acquisition (COCA) and Life Time Value (LTV)
How Flight Schools are Attracting Students Using Inbound Marketing - Featured Image

How Flight Schools are Attracting Students Using Inbound Marketing

Flight School Marketing
Flying is one of the greatest feelings any person could experience. You and I know that to be true because we’ve done it before.  However, if you’ve never flown a plane, and you want to, you’re probably going to go to Google and ask, how do I become a pilot? Times have changed, but in the past there were two main avenues an aviation school would generate new students - visits and word of mouth.