Aviation Marketing Solutions

The way people search for information in the moment of considering a purchase makes the companies to look for better ways to address their needs and meet them halfway. For flight schools this is more latent and previous ways used to qualify the prospect students are not enough anymore, which requires from them new approaches to achieve their goals.

Your flight school marketing recruitment process is one of the biggest drivers in growing or scaling your flight school. It is an active process of going out meeting students in career fairs or create events to attract potential pilots and explore a career in the aviation industry. However, it takes a lot of time and at some point you realize it is a good idea to look for help.

The internet has transformed many industries and flight training is not the exception. Today people are empowered with technology using smartphones, tablets and computer to conduct research before any major purchase. So, how potential student pilots are looking for a flight school?

The reason I decided to write this blog post is to explain you how the student journey has changed in the last decade. As I mentioned in the video, consumers are taking more educated decisions and flight training is not the exception. 5:44 5:44 Facebook Twitter Embed Speed 1x 0.5x 1x 1.5x 2x Quality Auto Auto 224p 360p 540p Hi! We're Wistia. We provide business video hosting to attract, engage, and delight Learn More About Wistia Report a problem 4:56 Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context? Cancel Send message

There is a real warning in the area of Flight Schools, and that is the enormous amount of flight schools that are severely understaffed. This means that the staff members responsible for marketing activities usually are students with very little or no marketing knowledge at all. Additionally, most of them don’t care about marketing because they will be moving soon to other careers in the flight business area.

Running a flight school is a time consuming job between maintenance, regulations, instructors, admissions, finance, insurance and students just to mention a few. You probably feel drowning in all your to-do list, emails and paperwork. Also, on top of all those activities your recruitment and admissions are your priority number one. For your mental health and to be more productive in your position having the admission and marketing in autopilot it will be beneficial for you and your organization.

When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That is true as well for marketing efforts across any type of company - including flight schools - and using a marketing dashboard can help you achieve this. A marketing dashboard is, in simple terms, a tool that convert real time information into a visual graph or charts making easy to digest the information provide. As a result, it will help you to access data at any time and take decision based on real facts not based on assumptions.

To attract more students pilots, flight schools have to innovate and change continuously in order to remain always relevant to them. Fortunately for the flight schools, in the age of technology we live today, the actions needed can be done creatively thanks to the Internet and reach more effectively your target.

The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to define: Optimizing your aviation website is transforming your school’s website into an educational hub. That may sound difficult and complex, but here are some tips that are extremely helpful to guide you in the path of optimizing your flight school website.

Well, you landed in this article because you want to create or improve your flight school marketing plan but you don't want to make the same mistakes. Things like spending money in traditional advertising with no results or promoting your discovery flights on GroupOn. Ohh by, GroupOn looks attractive in terms of traffic but in reality left you with a big gas and maintenance bill without any student enrolled in the school. I’m sure you don’t want to make those mistakes so let’s explore the top 3 reasons why your marketing plan doesn’t work.