Aviation Marketing Solutions

Today the internet plays a big role in the flight training industry. We all know that there is a shortage for pilots in the coming years and airlines are taking the measurement to fill those empty left seats leaving by retired pilots. In contrast, there are thousands of people interested in aviation who are searching online every month but flight schools are underserving these potential candidates.

You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front desk, bored to death with nobody around. The hard reality crushes your expectations. Of course you want to know why your flight school is facing this harsh reality, and we’d like to help a bit. Learn about the reasons why your flight school is NOT attracting qualified students. Related Article: Flight School Marketing: How to Attract More Qualified Students

You are trying to come up with ideas of how you could attract more qualified students to your flight school. You have read that social media, GroupOn and Google AdWords is the great idea to attract more pilots but you don’t know where to start. Your goal is to attract people who have passion and desire to pursue a career in aviation. The big questions raise: Where are those people? And how you I could attract them to your flight school?

Productivity is one of the hot topics in any business and a flight school is not escape from it. Running a flight school is a very time consuming job and requires to pay big attention to details like maintenance, instructors, safety, comply with FAA deadlines and more. However, the blood and soul of any flight school are the students because without them you will not able to pay your vendors, insurance, or cover your expenses.

Soccer is one of the most popular sport in the world. In the US, the sport is captivating fans every day and commercial airlines have understood the importance to delight fans around their hobbies and interests rather than pitching their destination, features, planes or why they are better than others. Therefore, Qatar Airways, Turkish Airways and Emirates are fighting head to head to dominate in this area with the most creative soccer commercials.

When people think of inbound marketing, they tend to see it as more work but it doesn't have to be. Inbound marketing is a tool that can change the way you do business for the better. Many aviation schools are small businesses, and have discovered that having an inbound marketing plan can not only save you time that can be spent on other things, but also help grow your business with less difficulty. Before taking advantage of inbound marketing, many school owners found that answering client questions and objections took away from the work of building relationships with students. Leveraging the power of the Internet, that changes forever.

While the general ideology in the business world is that the simplest way to increase the profit margins is increasing the turnover, in some cases, this perception just doesn’t add up. Aviation industry is one such case, whereby profitability has always been an issue. The entire task of improving profits in your flight school is not a walk in the park, instead full of uncertainties and trials and errors.

Is your flight school struggling to get more followers on Twitter and Facebook? I’m talking about real followers not those you pay $5 to somebody in India to get 1,000 follower in just 1 or 2 days. Also, by posting photos of recent graduates pilots will not help you that much. The goal is always the same, attract those interested in becoming a pilots. But the result is the opposite, many followers do not get what they want and decide not to follow your account anymore or just ignore your messages completely.

As owners of an aviation company or any other organization many times we focus on stopping fires and ignore what´s most important, which is to bring new students into our organization. If this is your case and you feel that technology these days is moving a lot faster than what it used to years ago, we will help you with some important information to review on your website today.

Mobile optimization can generally be referred as the act of making a website to be fully functional/ offer support for mobile web searches. It is reported that more than 1.2 million people want to access websites from their mobile devices while on the go. You cannot ignore the need to make your aviation school in Florida website more mobile friendly to offer your potential clients a fulfilling mobile experience.