Aviation Marketing Solutions

First, you may be wondering what on earth is a SEO and how is it and a flight school blog going to help me and my aviation business grow? A SEO (Search Engine Optimization) is a term used by marketing types. It is the practice of using key words and links to improve and promote your website. It is the process of getting web traffic with free search results. In other words, to get more customers to come to your business site and to get you higher in the search engine ranks.

Ohh Boy! This was a difficult task. For some reason the General Aviation Websites are frozen in the 80s. Airplanes icons and flight banners from left to right. Pictures of business owners… I know you are handsome! And finally text on top of backgrounds… I might have suffered Spatial disorientation.

I’ll talk to entrepreneurs who have successful aviation schools with a good flow of students (if you feel as if this could use some work as well check out (How Flight Schools Are Attracting New Students Using Inbound Marketing) but they are struggling of get some of their other services to take off.

Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination of educational material on aviation topics, attractive graphics and call to action are critical in order to drive the right buyer to your business services.

Students are the lifeblood of any flight school. To attract them, you need a solid marketing plan. The benefits are numerous. Even just the act of creating one forces you to think about your business deeply. Potential investors will surely want to view one. Here are four things an aviation marketing plan must include.

Did you know that aviation schools that make regular use of a blog receive 55% more visitors to their site? Research shows that blogging is a primary component in any inbound marketing strategy, especially when it comes to increasing one's bottom line. Plus, you can link your blog content with your social media sites, inviting interaction from both past and potential students. Blog articles can answer a potential student's specific questions about a flight school course. What exactly is covered for the overall cost?

I’ve had that question thrown my way on numerous occasions. My answer? It depends on how fast you want your aviation school to grow. Marketing doesn’t happen for the sake of marketing; marketing is a function to directly support sales. Before trying to decide whether or not you should spend on aviation marketing take a look at two key numbers: your Cost of Acquisition (COCA) and Life Time Value (LTV)

Flying is one of the greatest feelings any person could experience. You and I know that to be true because we’ve done it before. However, if you’ve never flown a plane, and you want to, you’re probably going to go to Google and ask, how do I become a pilot? Times have changed, but in the past there were two main avenues an aviation school would generate new students - visits and word of mouth.